Every January, the same thing happens.

Millions of people quietly stop drinking…
Celebrities post their “reset” routines…
Brands suddenly talk about “mindful consumption”…
And then February hits, and we all pretend none of it mattered.

In this episode of That Sober Guy Podcast, we break down the cultural hypocrisy around alcohol and why Dry January has become the only socially acceptable time to admit drinking might be an issue.

We unpack:

Why alcohol is the only substance you have to justify not using

How celebrity culture glamorizes drinking, until it doesn’t

What declining beer sales and bankrupt alcohol brands are quietly telling us

Why “moderation” sounds responsible but rarely matches real life

And how Dry January accidentally exposes a truth no one wants to say out loud

This isn’t about shame.
It’s about honesty, culture, and calling out the weird double standards we’ve all accepted.

If you’ve ever wondered why quitting drinking feels harder socially than drinking every weekend…
If you’ve ever done Dry January and thought, “Why don’t I feel like going back?”
Or if you’re just tired of being gaslit by alcohol culture.

This episode is for you.

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