In this episode of Take-Away with Sam Oches, Sam talks with Christine Barone, CEO of Dutch Bros. This is the third edition in our Signature Series, which are conversations with some of the biggest CEOs in the restaurant industry. And there are few companies bigger right now than Dutch Bros, which is turning heads all across the U.S. as it races across the country and redefines the coffee category. Christine was named CEO early in 2024 to steer the brand into its next growth phase, and Sam sat down with her at Dutch Bros’ new headquarters in Tempe, Arizona, to learn more about her leadership style, how she’s bringing lessons from her previous roles at Starbucks and True Food Kitchen into the CEO gig at Dutch Bros, and how the company plans to maintain its cool vibe and strong company culture amid rapid growth.

In this conversation, you’ll find out why:

• You must give every position you have 110%
• Don’t be afraid to ask for help 
• Sometimes you have to say no to good ideas
• Your team should have fun while working in your restaurants
• Time spent on your infrastructure will pay off down the road as growth 
• Guests want to be a part of your brand even beyond the menu 

Register for CREATE, our event for emerging restaurateurs, by clicking here. 

Have feedback or ideas for Take-Away? Email Sam at [email protected].