This episode is all about culture building and communication. Marc, CEO of the digital marketing agency, Spinutech, has built up the company with minimal turnover despite massive growth over the last 22 years.

Marc shares the great communication practices he uses to build culture, motivate talent, give (and receive effective feedback), interview, and develop people. Listen to Laura and Marc chat up all the working pieces that go into building a great company (or team) culture that produces happy high performers. The juicy takeaways include these and more:

- How to decide which are the best core values for your company and what to do if the values are already set in stone

- The key interview question that brings to light the candidate being arrogant or secretly an egomaniac

- Why everyone is talking about culture and how to talk about it every day

- Why his company has a Director of Culture, what she does, and why you should stop having virtual happy hours right now

- How individual contributors actually add tremendous value as "silent leaders"

- Things you can do to leverage the first day of work for new team members so they never want to leave your team

- A key insight on giving feedback without hurting anyone's feelings

Check out Laura's book, The Practical Guide to Effective Communication on Amazon! To see the Mixonian Institute collection of communication and culture-building content please visit www.mixonian.com. Engage her to help your teams communicate more effectively.