In this episode of the Self-Selecting Podcast, I welcome Sebastian Burka to discuss the importance of ethics, integrity, and a client-centered approach in the fitness industry. Sebastian shares insights into issues like ghost coaching, misleading business practices, and the role of transparency in creating successful coaching relationships. Tune in for an honest look into how modern coaching can empower clients or hinder their progress if mismanaged.

Timestamps:

- [04:05] - Starting young: Sebastian’s journey into fitness and coaching at 17

- [06:30] - Understanding “ghost coaching” and unethical practices in the fitness industry

- [09:00] - Misleading business models in fitness and how they harm client progress

- [11:15] - Sebastian’s take on AI-generated programs and balancing automation with client focus

- [13:40] - Cory and Sebastian discuss the rise of business coaching schemes in the fitness world

- [16:05] - Navigating client expectations in the face of industry trends and online marketing

- [18:20] - The role of PEDs in competitive fitness and maintaining transparency with clients

- [20:45] - Cory’s client testimonials: Impact of unethical practices on their fitness journeys

- [23:15] - Identifying red flags in coaching and empowering clients to avoid scams

- [26:00] - Tackling incomplete lab work: Risks and importance for athletes using PEDs

- [29:10] - Importance of setting realistic client goals and managing their stress levels

- [32:30] - Mental health support and stress management strategies in fitness training

- [35:00] - How emotional well-being can influence training outcomes and adherence

- [38:20] - Cory’s methods for helping clients recognize and work through mental barriers

- [41:05] - Expanding coaching to include personal growth and lifestyle adjustments

- [44:15] - Sebastian’s back surgery journey: The physical and emotional toll of recovery

- [47:30] - Learning resilience and patience through injury and health setbacks

- [50:45] - Reflection on the coaching journey and the growth it offers both coach and client

- [53:55] - Addressing limitations: When to pivot or pause on fitness goals

- [57:10] - Reassessing client expectations and maintaining transparency through challenges

- [59:40] - Final thoughts on client success, trust, and sustainable coaching practices

Links and Resources:

Follow Sebastian On Instagram: @sebastianburka

Work With Sebastian: https://www.sebastianburka.com/

https://coryfit.com/

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