Sign up to save your podcasts
Or
Share E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing
In this episode of the marketing operators podcast your hosts are joined by paid social legend David Herrmann. David has been working in Meta ads manager for over 10 years and has become one of the top voices when it comes to paid social. Topics in this episode will include the recent issues with Meta's performance, insights on how brands can navigate this period, the importance of diversifying ad spend across different channels and platforms, such as Pinterest, Snapchat, and Twitter and advice on managing paid media.
00:00 Introduction
07:07 David's Paid Social Journey
12:33 Discussion on Meta Performance Issues
23:27 Importance of Diversifying Ad Spend
26:17 Exploring Alternative Channels
28:11 Advertising on Different Platforms
30:08 Pinterest as the Best Platform for HexClad
37:15 Testing and Scaling Strategies
49:07 Building ASC Campaigns
52:54 Minimizing Creative Testing and Focusing on Winners
55:46 Scaling Winners and Turning off Losers
56:41 Optimizing Campaigns by Product Offerings and Asset Types
59:03 The Challenges of Consolidation
01:02:28 Campaign Organization and Optimization
01:06:45 The Importance of Creative Diversity
01:09:57 Native Ads for Different Platforms
01:13:43 Measuring Performance by Placement
01:15:40 The Rise of Instagram Reels
01:18:27 Challenges and Limitations of Ad Platforms
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Haus.
http://Haus.io/operators
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9
View all episodes
By Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
4.6
1010 ratings
In this episode of the marketing operators podcast your hosts are joined by paid social legend David Herrmann. David has been working in Meta ads manager for over 10 years and has become one of the top voices when it comes to paid social. Topics in this episode will include the recent issues with Meta's performance, insights on how brands can navigate this period, the importance of diversifying ad spend across different channels and platforms, such as Pinterest, Snapchat, and Twitter and advice on managing paid media.
00:00 Introduction
07:07 David's Paid Social Journey
12:33 Discussion on Meta Performance Issues
23:27 Importance of Diversifying Ad Spend
26:17 Exploring Alternative Channels
28:11 Advertising on Different Platforms
30:08 Pinterest as the Best Platform for HexClad
37:15 Testing and Scaling Strategies
49:07 Building ASC Campaigns
52:54 Minimizing Creative Testing and Focusing on Winners
55:46 Scaling Winners and Turning off Losers
56:41 Optimizing Campaigns by Product Offerings and Asset Types
59:03 The Challenges of Consolidation
01:02:28 Campaign Organization and Optimization
01:06:45 The Importance of Creative Diversity
01:09:57 Native Ads for Different Platforms
01:13:43 Measuring Performance by Placement
01:15:40 The Rise of Instagram Reels
01:18:27 Challenges and Limitations of Ad Platforms
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Haus.
http://Haus.io/operators
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9
More shows like Marketing Operators
View all
The Foundr Podcast with Nathan Chan
572 Listeners
Shopify Masters
379 Listeners
Founders
2,109 Listeners
Ecommerce Playbook: Numbers, Struggles & Growth
70 Listeners
My First Million
2,635 Listeners
Acquisitions Anonymous - #1 for business buying, selling and operating
247 Listeners
The Startup Ideas Podcast
205 Listeners
Marketing Against The Grain
358 Listeners
Limited Supply
150 Listeners
OPERATORS
48 Listeners
Moneywise
652 Listeners
The Andrew Faris Podcast
24 Listeners
Tactical & Practical
2 Listeners
Finance Operators
5 Listeners
Scalability School
9 Listeners