00:00 Introduction

06:20 Informing New Products: Philosophy and Approach

13:17 Recent Product Drops by Ridge Wallet and Cody's Brand

28:00 Examples of Successful Brand Expansions

37:29 Process of Informing New Products

38:55 Understanding the Market and Customer Needs

40:21 Using Data and Gut Instinct for Product Development

41:35 Customer Service and Artificial Intelligence

52:02 Coordinating and Project Managing Product Launches

01:02:04 Teasing and Launching New Products

01:08:38 Sustaining Product Success

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