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E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase
00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives
08:34 Defining CRO and its Impact on Revenue per User
28:47 Optimizing Team Structure and Design Support in E-commerce
44:10 The Impact of Video Experiences on Revenue and Customer Engagement
49:48 CRO Testing: Strategies for Optimizing the Customer Journey
55:59 Optimizing Conversion Rates Through Intuitive Navigation
58:12 Balancing Testing and Editorial Decisions in Website Design
01:02:16 Measuring True Incrementality with Marketing Science
01:21:05 Informed Upselling and After-Sell Strategies
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Haus.
http://haus.io/operators
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9
View all episodes
By Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
4.5
88 ratings
00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives
08:34 Defining CRO and its Impact on Revenue per User
28:47 Optimizing Team Structure and Design Support in E-commerce
44:10 The Impact of Video Experiences on Revenue and Customer Engagement
49:48 CRO Testing: Strategies for Optimizing the Customer Journey
55:59 Optimizing Conversion Rates Through Intuitive Navigation
58:12 Balancing Testing and Editorial Decisions in Website Design
01:02:16 Measuring True Incrementality with Marketing Science
01:21:05 Informed Upselling and After-Sell Strategies
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Haus.
http://haus.io/operators
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9
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