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E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...
00:00 Introduction
03:16 Life Updates
06:04 Introduction to Tyson Drake and his Background
11:46 Merchandising and Marketing in Different Industries
27:39 Creating Effective Marketing Campaigns
30:54 Product Classification: A Tiered Approach
32:43 Category Expansion: Becoming a Kitchenware Brand
36:30 Forecasting and Inventory Management
50:58 Measuring the Effectiveness of Top-of-Funnel Advertising
01:01:49 Measuring the Effectiveness of Marketing Channels
01:02:49 Challenges of Measuring TV and Streaming TV
01:06:14 Post-Purchase Surveys and Media Mix Modeling
01:09:09 Tracking Awareness and Consideration with Prompted Brand Surveys
01:11:01 Creating Mental Availability and Being Part of the Consideration Set
01:28:07 Frameworks: Guiding Decision-Making in Marketing and Music
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
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https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Prescient AI.
http://prescient-ai.io/operators
Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Haus.
http://Haus.io/operators
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9
View all episodes
By Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
4.5
88 ratings
00:00 Introduction
03:16 Life Updates
06:04 Introduction to Tyson Drake and his Background
11:46 Merchandising and Marketing in Different Industries
27:39 Creating Effective Marketing Campaigns
30:54 Product Classification: A Tiered Approach
32:43 Category Expansion: Becoming a Kitchenware Brand
36:30 Forecasting and Inventory Management
50:58 Measuring the Effectiveness of Top-of-Funnel Advertising
01:01:49 Measuring the Effectiveness of Marketing Channels
01:02:49 Challenges of Measuring TV and Streaming TV
01:06:14 Post-Purchase Surveys and Media Mix Modeling
01:09:09 Tracking Awareness and Consideration with Prompted Brand Surveys
01:11:01 Creating Mental Availability and Being Part of the Consideration Set
01:28:07 Frameworks: Guiding Decision-Making in Marketing and Music
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Prescient AI.
http://prescient-ai.io/operators
Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Haus.
http://Haus.io/operators
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9
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