
Sign up to save your podcasts
Or
00:00 Introduction
03:16 Life Updates
06:04 Introduction to Tyson Drake and his Background
11:46 Merchandising and Marketing in Different Industries
27:39 Creating Effective Marketing Campaigns
30:54 Product Classification: A Tiered Approach
32:43 Category Expansion: Becoming a Kitchenware Brand
36:30 Forecasting and Inventory Management
50:58 Measuring the Effectiveness of Top-of-Funnel Advertising
01:01:49 Measuring the Effectiveness of Marketing Channels
01:02:49 Challenges of Measuring TV and Streaming TV
01:06:14 Post-Purchase Surveys and Media Mix Modeling
01:09:09 Tracking Awareness and Consideration with Prompted Brand Surveys
01:11:01 Creating Mental Availability and Being Part of the Consideration Set
01:28:07 Frameworks: Guiding Decision-Making in Marketing and Music
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
4.6
99 ratings
00:00 Introduction
03:16 Life Updates
06:04 Introduction to Tyson Drake and his Background
11:46 Merchandising and Marketing in Different Industries
27:39 Creating Effective Marketing Campaigns
30:54 Product Classification: A Tiered Approach
32:43 Category Expansion: Becoming a Kitchenware Brand
36:30 Forecasting and Inventory Management
50:58 Measuring the Effectiveness of Top-of-Funnel Advertising
01:01:49 Measuring the Effectiveness of Marketing Channels
01:02:49 Challenges of Measuring TV and Streaming TV
01:06:14 Post-Purchase Surveys and Media Mix Modeling
01:09:09 Tracking Awareness and Consideration with Prompted Brand Surveys
01:11:01 Creating Mental Availability and Being Part of the Consideration Set
01:28:07 Frameworks: Guiding Decision-Making in Marketing and Music
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
372 Listeners
748 Listeners
70 Listeners
1,254 Listeners
1,876 Listeners
908 Listeners
2,618 Listeners
243 Listeners
185 Listeners
352 Listeners
148 Listeners
20 Listeners
45 Listeners
640 Listeners
2 Listeners