00:00 Introduction

11:55 YouTube Ads in Media Mix and Account Management

21:52 Ad Formats and Viewer Behavior on YouTube

26:27 Challenges of Measuring YouTube Ad Effectiveness

28:50 Using AI-Powered Marketing Mix Models for Optimization

30:20 Challenges and Strategies for Measuring YouTube Attribution

32:14 Approaches to YouTube Advertising: Targeting, Optimization, and Creative Testing

36:32 The Benefits of Organic YouTube Content

44:24 The Value of Organic Views and the Potential for Virality

53:26 Distribution of YouTube Content: Email Campaigns, Organic Social Posts, and Paid Media

01:01:07 YouTube Partnerships and Sponsorships

01:02:00 The Value and Brand Building Opportunity of YouTube Partnerships

01:03:25 Measuring the Long-Term Impact of YouTube Videos

01:04:22 Setting CPM Rates for YouTube Partnerships

01:08:03 The Influence of the Creator Economy

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