00:00 Introduction

07:31 Optimizing Team Size and Roles

17:27 Exploring the Retail vs. Online Sales Landscape

22:13 The Impact of OpEx and Gross Margin on Profitability

25:29 The Importance of Iterations and Net New Concepts in Ad Creation

32:29 The Cost of Inefficient Ad Spend

33:51 Measurement Tools and Ad Spend

35:18 Attribution and Top-of-Funnel Marketing

40:02 The Benefits of Product Seeding

53:31 Balancing Networking Events and Focused Work

58:09 Unlocking the Potential of YouTube for DTC Brands

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