00:00 Introduction

02:49 Updates on Personal Projects

03:44 Discussion on Sweeps and Commercial Success

07:02 Product Launch and Inventory Management

10:49 Twitter Deep Dive on Creative Diversity and Reaching New Audiences

29:16 Pivoting to Appeal to Different Demographics

35:45 Navigating the Different Stages of a Business

38:07 The Importance of Newness and Creative Diversity in Mature Businesses

50:09 The Effectiveness of Different Content Types

52:33 Evaluating the Worth of Retargeting

01:02:54 Balancing Brand Building and Direct Response Marketing

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