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E022: Q4 planning - How we're strategizing for Black Friday, Cyber Monday and the Holidays
This week we’re discussing how we’re planning and strategizing for Q4. We reflect on last year’s performance, what we’re iterating on, where we’re at in the planning process and how we’re preparing for the biggest time of the year.
00:00 Introduction
02:00 Building a Loyal Audience and Reflecting on Opportunities
07:10 The Importance of Taking Initiative and Showing Growth
13:46 Revenue Concentration in the Holiday Season
18:14 Creating Value and Exclusivity in Holiday Promotions
22:22 Product Launches and Kits for the Holiday Season
29:45 Consideration Period and Planning for Q4
33:26 Setting Revenue Targets and Understanding Marketing Channels
40:21 Flexibility and Innovation in Messaging and Offers
42:30 Inventory Management and Cash Flow Considerations
45:39 Measuring Incremental Impact of Marketing Spend
53:15 The Importance of a Well-Defined Plan and Continuous Optimization
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Prescient AI.
https://www.prescientai.com/operators
Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
View all episodes
By Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
4.6
99 ratings
This week we’re discussing how we’re planning and strategizing for Q4. We reflect on last year’s performance, what we’re iterating on, where we’re at in the planning process and how we’re preparing for the biggest time of the year.
00:00 Introduction
02:00 Building a Loyal Audience and Reflecting on Opportunities
07:10 The Importance of Taking Initiative and Showing Growth
13:46 Revenue Concentration in the Holiday Season
18:14 Creating Value and Exclusivity in Holiday Promotions
22:22 Product Launches and Kits for the Holiday Season
29:45 Consideration Period and Planning for Q4
33:26 Setting Revenue Targets and Understanding Marketing Channels
40:21 Flexibility and Innovation in Messaging and Offers
42:30 Inventory Management and Cash Flow Considerations
45:39 Measuring Incremental Impact of Marketing Spend
53:15 The Importance of a Well-Defined Plan and Continuous Optimization
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Prescient AI.
https://www.prescientai.com/operators
Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
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