In this episode, Cody and Connor dive into the hottest DTC predictions for 2025, discussing everything from the rise and fall of AppLovin to the transformative impact of AI on customer experience and ad creative. They share their thoughts on outsourcing and the shift to global teams, the evolution and consolidation of SaaS tools, strategies for scaling with operational leverage in today’s competitive market and more.

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00:00 Introduction

04:08 AppLovin's Future in Advertising

09:56 Google's Advertising Landscape

18:57 The Impact of AI on Consumer Brands

27:48 Creative Strategies and Tools for 2025

35:15 YouTube Strategies and Incrementality

40:14 E-commerce Labor Market Trends

42:38 Outsourcing and Operational Leverage

45:32 Simplifying Business Models for Efficiency

48:41 Upper Funnel Measurement Innovations

50:17 SaaS Consolidation and Cost Management

53:22 The Future of Omnichannel Commerce

01:06:47 Predictions for 2025 and Beyond

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