Marketing Operators

E062: Running a Sweepstake for Your DTC Brand? Here’s Your Checklist to Get It Right


Listen Later

How can DTC brands run sweepstakes that actually drive results? In this episode, we break down the full sweepstakes checklist: how to plan, set up, promote, and track a campaign that performs.


We’ve been getting a lot of questions from marketers and DTC founders about sweepstakes, and for good reason - when done right, they can drive serious attention, grow your email list, and create a brand moment that doesn’t depend on constant discounting.


We walk through everything you need to know to run a sweepstakes for your ecommerce brand: how to time it, what to offer, how to promote it with paid, what legal considerations to keep in mind, and the one element that can make or break your results.


If you enjoyed this episode, check out Ep 17 - The Sweepstake Tactics To Create Tentpole Moments for more sweepstakes strategy discussion:

Spotify: https://open.spotify.com/episode/5kzE8uNgBBqy9nU3uloppt?si=5586b656d0e045e8

YouTube: https://youtu.be/wSgVjuh3i6Y


If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6



00:00 Introduction

09:05 The Rise of Sweepstakes in Marketing

18:02 Strategizing Sweepstakes Offers

22:29 Branding and Design Language for Campaigns

28:35 Gamification in Sweepstakes

39:36 Maximizing Post-Purchase Revenue

46:41 Legal Considerations for Sweepstakes

50:34 Tracking Entries and Customer Awareness

01:03:28 Building Effective Funnels for Sweepstakes


Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends


Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators


Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc


Aftersell.

https://www.aftersell.com/operators


Rivo.

https://www.rivo.io/operators



Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9


Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS


Sign up to the 9 Operators newsletter here: https://9operators.com/

...more
View all episodesView all episodes
Download on the App Store

Marketing OperatorsBy Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

9 ratings


More shows like Marketing Operators

View all
Shopify Masters by Shopify

Shopify Masters

372 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

749 Listeners

Ecommerce Playbook: Numbers, Struggles & Growth by The Ecommerce Playbook

Ecommerce Playbook: Numbers, Struggles & Growth

70 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,255 Listeners

Founders by David Senra

Founders

1,878 Listeners

Noah Kagan Presents by Noah Kagan

Noah Kagan Presents

907 Listeners

My First Million by Hubspot Media

My First Million

2,617 Listeners

Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

Acquisitions Anonymous - #1 for business buying, selling and operating

243 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

184 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

Limited Supply by Nik Sharma

Limited Supply

148 Listeners

The Andrew Faris Podcast by Andrew Faris

The Andrew Faris Podcast

20 Listeners

OPERATORS by OPERATORS

OPERATORS

45 Listeners

Moneywise by Hampton

Moneywise

640 Listeners

Tactical & Practical by Nate Lagos

Tactical & Practical

2 Listeners