The verb "Googling" something didn't exist 15 years ago, now most American's probably say it at least 3 times per day. Google has become a category king in the search index business. In the physio world we want to become the category king in whatever our niche is. Yours maybe the active community or active moms, but whatever it is you need to specify a category that you are going to dominate. On this episode I talk about the importance becoming a category king and provide some ways to figure out what category you should be in.