Joanne Sweeney is a leading voice in digital transformation - an Irish entrepreneur, digital strategist, and author with a passion for helping the public sector embrace the power of online communication. As the founder of the Digital Training Institute and the Public Sector Marketing Institute, Joanne has worked with government agencies, public bodies, and businesses to reshape how they connect with their audiences in the digital age.

In this episode, we explore what’s really happening in the public sector when it comes to digital marketing - how the mindset is shifting, where organisations are still struggling, and why clear, confident communication matters more than ever.

Joanne explains the most common mistakes made online during a crisis, what digital transformation actually looks like in real-world settings, and why some platforms are still underused by those who need them most.

She also shares valuable advice for business owners, from how to create a digital strategy on a tight budget to the key metrics every entrepreneur should be tracking. For those managing it all themselves, Joanne offers a realistic weekly routine and the tools she recommends to make digital feel less overwhelming and more achievable.

In our quick-fire round, Joanne reveals her favourite digital tool, her take on strategy vs. consistency, and the book she believes every business owner should read.

Whether you’re leading in the public sector or building your own brand, this episode is packed with practical insight and no-nonsense guidance.

Links from Episode

Joanne Sweeney:

Website - https://publicsectormarketingpros.com/ 

Podcast - Public Sector Marketing Show on wherever you get your podcasts

LinkedIn - https://ie.linkedin.com/in/jstalksdigital 

Books 

Joanne’s -  Public Sector Marketing Pro

James Clear - Atomic Habits 

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