Shallow and Jiunta unpack six hard lessons from years in the game, from charging what you're worth to surviving when shit doesn't go as planned. If you're a coach, this episode might save you years of trial and error.

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Lesson 1: Not Everyone Responds the Same (00:01:13)

Lesson 2: Sit in Discomfort, Don't Flinch (00:04:00)

Lesson 3: It's Okay to Not Know (00:08:52)

Lesson 4: Most People Know Nothing About Fitness (00:13:01)

Lesson 5: Charge Based on Value, Not Your Interests (00:20:04)

Lesson 6: Worldview Shapes Your Client Relationships (00:24:19)