Shallow and Jiunta get real about the content hamster wheel. From mocking fake authenticity to unpacking how coaches lose themselves trying to chase trends, the guys deliver a raw breakdown of what sustainable content actually looks like. They cover everything from business alignment to social media burnout, the importance of storytelling, and how creativity fuels longevity in coaching. 

Certification for professionals tired of slow progress and corrective exercise.

PSL1 enrolment is now LIVE! https://www.pre-script.com/psl1

FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide

We’ve got a new sponsor!

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Don’t miss the release of our newest educational community -

The Pre-Script ® Collective! Join the community today at

www.pre-script.com.

For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.

For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases.

You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!

Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/

Authentic Chaos (00:00:00)

Why “No Plan” Used to Work (00:00:30)

Kids, Chiropractors, and Zero Direction (00:02:00)

The Emoji Witness Protection Program (00:03:15)

Everything is Content (00:04:30)

Real Coaching vs Social Clout (00:06:00)

Muting for Mental Health (00:08:00)

Sharing vs Selling (00:12:00)

Business Alignment and Burnout (00:15:00)

Why Most Coaches Struggle with Content (00:18:00)

Create for Creation’s Sake (00:21:00)

The Death of Originality (00:24:00)

Consistency vs Virality (00:27:00)

Content that Actually Builds Connection (00:30:00)

Systems Over Storytelling (00:33:30)

Coaching as a Creative Outlet (00:36:00)

Getting Back to the Work Itself (00:38:30)

The Cost of Chasing Clout (00:42:00)

Finding Purpose in Repetition (00:45:30)

Scaling Without Selling Out (00:48:00)

Vision, Voice, and Value (00:51:00)

Building a Legacy Through Creation (00:55:00)