In today's episode (119) of the EAT, CAPTURE, SHARE podcast, I'm chatting with food photographer and former Fearless Focus mastermind and mentoring client, Sally Hulse. We talk about how working with me improved both Sally's confidence and her food photography business, why Sally decided she needed a creative business mentor and how she juggles the demands of work and family life. This honest and inspiring chat is a great pep talk for creative entrepreneurs at every stage of their journeys.

Here's what else you can expect from today's episode...

• Sally introduces herself.
• Sally explains how she grew from taking online food photography courses to finding her own clients.
• Sally gives her top tips for how new food photographers can take on new clients and make an income doing what they love.
• Sally talks about why she needed a business mentor and how she knew it was the right time to find one.
• Sally shares how she and her food photography business have grown since joining Fearless Focus.
• Sally talks about why she expanded her food photography business to include a new income source.
• Sally gives her best advice for how to juggle growing a food photography business, working a part-time job and parenting a young child.
• Sally reveals her top takeaway from my Fearless Focus mastermind programme.

LINKS MENTIONED:

• My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE
• Sally's website and Instagram
• Donna Hay 
• Download my 5 tips for the perfect home studio set up HERE
• How to build a restaurant photography business – Eat Capture Share Podcast episode number 112 
• Find my Instagram HERE 
• Find the full show notes HERE

In today's mini solo episode (118) of the EAT, CAPTURE, SHARE podcast, I share my top tips on how to manage a quieter period in your business and how to weather an economic downturn or recession as a food photographer, food blogger and food content creator.

Here's exactly what you can expect from today's episode...

• I explain how this episode came about and share some never before shared details of my own creative business.
• I outline how to adjust your offerings in this economic climate.
• I chat about why it’s so important to know it’s not you!
• I share a key tip that helped me turn a launch around during a slower period in my business.
• I note why mindset matters hugely as a creative business owner.
• I explain why it’s ESSENTIAL to always keep marketing, even when you’re busy and fully booked and most certainly during quieter periods.
• I chat about which parts of your business you need to double down on right now.
• I highlight why slower periods in your creative business are a blessing in disguise (and how to best use them!)

LINKS MENTIONED:

• My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE
• Find out more about my Advanced Signature Module 1 online course HERE
• Find out more about my Foundation Food Photography and Food Styling online course HERE
• Talking all things business with my coach, Rick Mulready – Eat Capture Share Podcast episode number 98
• Find my rate card template along with my customizable media kit template HERE
• Find full show notes HERE
• Find my Instagram HERE

In today's episode (117) of the EAT, CAPTURE, SHARE podcast, I'm talking with teacher, author of 'Will Write For Food' and food writing coach, Dianne Jacob.  We chat about the rise of artificial intelligence (AI) and whether it threatens food writers', food bloggers' and food photographers' livelihoods or not!  We also talk about the what, where and why of Substack, and its benefits and drawbacks for food bloggers and food writers today. Dianne is such an expert in her field so this is an episode you won't want to miss!

Here's what else you can expect from today's episode...

• Dianne introduces herself.
• Dianne explains how AI is affecting the food writing space.
• Dianne talks about how AI such as ChatGPT is impacting recipe developers and food bloggers.
• Dianne gives her expert opinion on whether AI is a threat to food bloggers or not. The answer may surprise you!
• Dianne explains the benefits of Substack versus blogging!
• Dianne gives her top tips for getting your cookbook proposal to stand out in a crowded market.

LINKS MENTIONED:

• My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE
• Dianne’s Substack newsletter and Instagram
• Dianne’s books
• ChatGPT
• Bard
• Dianne's ChatGPT-generated cookie photo
• David Lebovitz's newsletter
• Food 52
• Sally’s Baking Addiction
• Eleni from the TLP team
• How to write a cookbook proposal. Get the FREE downloadable pdf HERE!
• Find the full show notes HERE
• Find my Instagram HERE

In today's mini solo episode (116) of the EAT, CAPTURE, SHARE podcast, I talk about what key things helped me leave my 9-5 and turn food photography, food content creation and teaching food photography into my full-time career.

Here's exactly what you can expect from today's episode...

• I explain why I am not a fan of the phrase ‘one day’.
• I outline the first key practical step I took to make leaving my 9-5 tangible!
• I chat about why food photography isn’t a dream career for everyone.
• I share a key tip that helped me maximise my hard work as I built my food photography business.
• I note why consistency and patience need to go hand in hand on your creative biz journey.
• I explain why making smart investments at the right time and in the right things helped make leaving a 9-5 possible.
• I chat about why understanding market demands is key!
• I give a bonus tip you won’t want to miss!

LINKS MENTIONED:

• My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE
• Your pathway to success (re-release) - Eat Capture Share Podcast episode number 99
• Creative living in quarantine, with Beth Kirby - Eat Capture Share Podcast episode number 43
• Find the full show notes HERE
• Find my Instagram HERE

In today's mini solo episode (115) of the EAT, CAPTURE, SHARE podcast, I talk about what I learned from my meeting with META all about the power of Reels!

Here's exactly what you can expect from today's episode...

• I explain how I got invited to join the Meta UK creator group.

• Meta shared what they are looking for when it comes to Reel duration and the trends may surprise you!

• Meta shared the Reel formats that are resonating most on their platforms right now!

• Meta let me in on the core principles they want creators to focus on when they create content on the platform!

• I share my best advice for thriving as a creative on Instagram right now!

• I outline why Facebook - of all things?! - once again NEEDS to be part of your strategy (and how you can do this without even thinking about it).

• My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography

• Find out more about my Foundation Food Photography and Food Styling online course HERE, use code PODCAST23 at checkout for 10% off! (Offer valid until 2nd July 2023)

• Find out more about my advanced Signature Module 1 mini course Behind the Scenes of a Photo Shoot HERE, use code PODCAST23 at checkout for 10% off! (Offer valid until 2nd July 2023)

• See all my available online courses and bundles HERE, use code PODCAST23 at checkout for 10% off! (Offer valid until 2nd July 2023)

• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE

• My phone tripod review Reel

• My 5 Reel ideas Reel

• Announcement of midsummer food photography and visual story telling retreat, Finland 2023 with Viola Minerva Virtamo. Read more about it in this blog post HERE

• Find the full show notes HERE

• Find my Instagram HERE

In today's episode (114) of the EAT, CAPTURE, SHARE podcast, I'm talking all things content marketing with Senior Talent Manager at Shine Talent Group, Paulynne Ebron. We chat about the app EVERY food creative should be on, what type of content is resonating most right now and what agencies like Shine look for in food content creators. This episode answers all the questions you ever had about finding success as a full time food content creator.

Here's what else you can expect from today's episode...

• Join the FREE Instagram food photography challenge today (link below!)

• I share my past experience working with brands as an influencer and why I didn't enjoy it.

• Paulynne introduces herself.

• Paulynne talks about what she does at Shine to grow content creators' brands.

• Paulynne gives her very best strategies for content creators to stand out right now.

• Paulynne reveals how agencies like Shine choose their talent (and it's not all about followers!).

• Paulynne gives her best advice for food content creators building their brands and communities.

• Paulynne shares what the most successful influencer campaigns all have in common.

• Paulynne explains why every creative should embrace TikTok and why it's different from Instagram.

• My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography

• The #eatcaptureshare food photography challenge is back! Read more about it in this blog post HERE

• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE

• The Shine Talent Group's website, TikTok and Instagram

• Paulynne on Shine website

• Paulynne’s Instagram and TikTok

• Raw vegan Tenderstem® pesto. Read more about it in this blog post HERE

• Find the full show notes HERE

• Find my Instagram HERE

In today's mini solo episode (113) of the EAT, CAPTURE, SHARE podcast, I talk about whether niching down is super smart or simply a bad idea!

Here's exactly what you can expect from today's episode...

• I share some exciting news!

• I outline what you need to keep in mind when considering whether to niche down or not, if you wish to attract brands and/or food photography clients.

• I chat about putting in 10,000 and how it relates to niching down and excelling at your craft.

• I openly share a ‘mistake’ I’ve made in my career around niching down and how it’s affecting me today in my creative business.

• I outline a key question to ask yourself that can help you establish whether niching down is for you.

   

• My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography.

• Find out more about my Advanced Signature Module 1 online course HERE and use code 97PROMO at checkout to claim your £30 discount! (Hurry though, offer ends midnight May 28th)

• Find out more about my FREE #eatcaptureshare Food Photography Challenge HERE

• The Little Plantation Blog

• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE

• Find the full show notes HERE

• Find my Instagram HERE

In today's episode (112) of the EAT, CAPTURE, SHARE podcast, I'm chatting with restaurant photographer and Fearless Focus mentee graduate, Stacy Feyer-Salo. We talk about how to break into restaurant photography, earn six figures doing what you love and what a business mastermind experience for food photographers is really like! This warm and heartfelt chat will motivate you to become your best, fearless self.

Here's what else you can expect from today's episode...

• Stacy introduces herself.
• Stacy talks about how she got started as a restaurant photographer.
• Stacy gives her best advice for finding restaurant clients.
• Stacy explains exactly how coaching helped her increase her business revenue.
• Stacy gives her top tips for how you can create amazing photos using artificial light.
• Stacy talks about what it's really like having me as a business mentor.

LINKS MENTIONED:

• My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography.
• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE
• Stacy's website and Instagram
• Stacy's restaurant photography and artificial light course - use this link for 10% off! (affiliate link)
• Sign up to the FREE Master the Art of Food Photography Summit 2023 
• Find the full show notes HERE
• Find my Instagram HERE

In today's BONUS episode (111) of the EAT, CAPTURE, SHARE podcast, I'm talking with culinary, literary and talent agent Sally Ekus. We delve into the fascinating details of what literary agents look for in cookbook authors and their proposals, and Sally answers the question everyone wants to know: does your social media following impact your chance of signing with an agency! This insider chat will tell you all you need to know about how to land the cookbook deal of your dreams.

Here's what else you can expect from today's episode...

• Sally introduces herself.

• Sally explains what a literary agent does and why you would want one in your corner.

• Sally talks about what she looks for in up and coming cookbook authors.

• Sally reveals mistakes that prospective cookbook authors make when they write proposals (and how to avoid them!).

• Sally gives her best advice for how to stand out in a crowded market.

• We talk about what the most successful cookbooks have in common.

• Sally shares what you can expect in terms of payments from a cookbook advance.

• My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography.

• Find out more about my Foundation Food Photography and Food Styling online course HERE

• How to Write a Cookbook - online course 

• The Ekus Group proposal guidelines 

• The Ekus Group's Instagram 

• Sally's Instagram

• Neftali Duran

• Not In Charge - Improvised comedy show

• Download my FREE guide on How to write a cookbook proposal HERE

• Find my Instagram HERE

• Find the full show notes HERE

In today's BONUS mini solo episode (110) of the EAT, CAPTURE, SHARE podcast, I talk about what to do when your Reels, TikTok or Youtube Shorts tank!

Here's exactly what you can expect from today's episode...

• I outline exactly what to do when your short form video content tanks and why this strategy is LIFE CHANGING!

• My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography.

• Lydia’s Instagram

• Cristina’s Instagram

• Recipe Reel 1 and its corresponding blog post

• Recipe Reel 2 and its corresponding blog post

• My TikTok

• My Pinterest

• Looking for more podcast episodes about creating food content on Instagram? Check out these two:

  Instagram Reels strategies for food photographers with Jasmine Star, Eat Capture Share Podcast episode number 75

  Building a sustainable career as a food content creator, Eat Capture Share Podcast episode number 109

• Find the full show notes HERE

• Find my Instagram HERE