Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
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In this episode of the Ecommerce Coffee Break podcast, we dive into the transformative power of the "Try Before You Buy" strategy for Shopify stores. 

Our guest, Benjamin Davis, founder and CEO of TryNow, shares how his platform empowers over 250 merchants to enhance customer acquisition, increase order values, and drive loyalty. 

Benjamin explains the consumer psychology behind this approach and how it bridges the gap between online and brick-and-mortar experiences. Don't miss these insights on revolutionizing your eCommerce strategy!


Topics discussed in this episode: 

• Why try-before-you-buy is transforming eCommerce. 
• How TryNow bridges the gap between online and in-store shopping. 
• What the try-before-you-buy process looks like for Shopify brands. 
• How try-before-you-buy impacts conversion rates and customer behavior. 
• Why higher return rates can still mean more profit. 
• How try-before-you-buy increases AOV and LTV for brands. 
• What industries benefit most from try-before-you-buy. 
• How TryNow replaces discount strategies with free trials. 

Links & Resources 

Website: https://www.trynow.com/
Shopify App Store: https://apps.shopify.com/trynow
Instagram: https://www.instagram.com/trynow/
X/Twitter: https://twitter.com/TryNowBen 

Get access to more free resources by visiting the show notes at
https://t.ly/0Xuuu  

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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---

In this episode of the Ecommerce Coffee Break, host Claus Lauter welcomes Liz Lorge, marketing lead at Zest.co, to discuss why online gifting represents the biggest opportunity for ecommerce brands in 2025. 

They talk about how the pandemic transformed ecommerce trends and millennial shopping behaviors, and why modern consumers expect seamless gifting experiences. 

Discover how digital marketing and gift platforms can help brands tap into this trillion-dollar market with the right tools and strategy. 

Topics discussed in this episode: 

• Why gifting is a trillion-dollar market with corporate gifting at $300B+ 
• How the pandemic created an 80% surge in online gifting demand 
• What modern gifting platforms offer vs traditional marketplace solutions 
• How brands now process hundreds of gift orders in minutes not weeks 
• Why Millennials and Gen Z prefer direct brand gifting experiences 
• What successful gifting brands reveal about scaling gift operations 
• How event and corporate gifting create new revenue streams 
• Why manual gifting processes limit growth opportunities 
• What makes specialty food brands excel in gifting 
• How brands can cut gift processing from weeks to days 
  
  

Links & Resources 

Website: https://www.zest.co/ 
LinkedIn: https://www.linkedin.com/in/liz-lorge-b7342431/ 
LinkedIn: https://www.linkedin.com/company/zest-co 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/bdx9zjyx 

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

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---

In this episode of the Ecommerce Coffee Break, host Claus Lauter welcomes Manish Chowdhary, Founder and CEO of Cahoot.ai, the world’s first peer-to-peer order fulfillment network. 

Manish shares insights on an innovative approach to returns that saves brands money, reduces environmental impact, and improves customer satisfaction. Learn how this groundbreaking solution is reshaping eCommerce logistics and profitability.

Topics discussed in this episode: 

• Why peer-to-peer returns slash shipping costs by 64%. 
• How bypassing warehouses accelerates return processing by 4x. 
• What apparel brands gain with reduced return rates and faster restocking. 
• Why eco-conscious customers prefer brands with reduced carbon emissions. 
• How AI verifies product conditions for seamless peer-to-peer returns. 
• What real-time inventory updates mean for "like new" products. 
• Why cashback incentives boost buyer and seller satisfaction. 
• How peer-to-peer returns improve cash flow for DTC brands. 
• What industries benefit most from this return model beyond apparel. 
• Why this innovation is a game-changer for profitability in 2025. 
• How early adopters get special pricing and waived fees ($1M+ GMV) 
  
  

Links & Resources

Website: https://www.cahoot.ai/
Shopify App Store: https://pages.cahoot.ai/cahoot-peer-to-peer-returns/
LinkedIn: https://www.linkedin.com/in/manish-chowdhary/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/a49pyyn8 

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
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---

Discover how to make product discovery effortless for your customers and maximize profitability in your store.   

On this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter chats with Daniel Gurevitch, Co-founder and CEO of Kimonix, about strategies for collection management, product sorting, and profit-driven merchandising.   

With insights drawn from Daniel’s extensive experience in eCommerce consulting, you’ll learn practical tactics to optimize inventory, reduce slow movers, and enhance customer experience using data-driven solutions.

Topics discussed in this episode:  

• Why focusing only on bestsellers hurts profits - The 80/20 rule pitfall in ecommerce 
• How to balance bestsellers with slow inventory - Smart merchandising strategies revealed 
• What 70+ data points tell about product success - Beyond basic sales metrics 
• How AI manages collections automatically - Balancing new, best, and slow movers 
• Why traditional bestseller metrics mislead - The marketing spend impact 
• What true collection analytics reveal - Understanding real product performance 
• How smart widgets boost recommendations - Mixing personalization with inventory 
• Why inventory health matters - Using data to make promotion decisions 
• How Shopify Plus stores optimize collections - Implementation for 150+ product catalogs 
  
  

Links & Resources

Website: https://www.kimonix.com/
Shopify App Store: https://apps.shopify.com/kimonix
LinkedIn: https://www.linkedin.com/company/kimonix/
LinkedIn: https://www.linkedin.com/in/daniel-gurevitch/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/rfcy2tnx 

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

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Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

---

In this episode of the E-Commerce Coffee Break Podcast, Carly McMillen, co-founder of PPC Farm, unpacks the critical strategies for recovering failed product launches. 

She discusses the world of Amazon advertising, exploring how targeted PPC campaigns can transform struggling products and unlock hidden sales potential for online sellers.

Topics discussed in this episode:  

• Why understanding your product's unique selling point is crucial for marketing success 
• How PPC campaigns can reveal unexpected use cases and target audiences 
• What Amazon's AI (Rufus) can tell you about your product listing gaps 
• Why sellers should give their product launch at least 90-120 days before declaring failure 
• How rebranding and repositioning can dramatically improve product performance 
• What metrics to analyze when a product launch isn't working 
• Why comprehensive market research precedes successful product launches 
• How agencies like PPC Farm help sellers diagnose and fix marketing  challenges 
• What Amazon's changing landscape means for new and existing sellers 
• Why omnichannel presence is more important than ever for e-commerce brands 
  
  

Links & Resources

Website: https://www.ppcfarm.com/
LinkedIn: https://www.linkedin.com/in/carly-mcmillen/
Instagram: https://www.instagram.com/theppcfarm/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3yxvudf8

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

---
In this episode of the Ecommerce Coffee Break, join host and producer Claus Lauter for a year-end update! In this episode, Claus reflects on the highlights of 2024 and shares exciting news and plans for what's to come in 2025.


Topics discussed in this episode:  

• 2024 Podcast Recap: 110 episodes exploring e-commerce, digital marketing, AI, and entrepreneurship.
• Audience Growth: Over 250,000 listens in 2024.
• Newsletter: Free weekly e-commerce news summary with 7,000+ subscribers.
• Premium Content: "Merchant Hub" offers daily news, community forum, and conversion optimization course.
• Sponsors: Carefully selected advertisers aligned with audience interests.
• Nomadic Lifestyle: Recently returned to Buenos Aires after 7-month travels, open to future adventures.
• 2025 Preview: New episodes resuming shortly after New Year's, with listener feedback welcome.
  
  

Links & Resources

Website: https://ecommercecoffeebreak.com/
Newsletter: https://ecommercecoffeebreak.com/ecommerce-podcast-newsletter/
LinkedIn: https://www.linkedin.com/in/clauslauter/
X/Twitter: https://x.com/EcomCoffeeBreak


Get access to more free resources by visiting the show notes at
https://tinyurl.com/5mcfswab

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

---

Discover expert strategies to prevent Amazon account suspensions with Or Shamosh, founder of AmazonSellersAppeal.com.

In this episode, Or shares actionable tips for auditing listings, avoiding keyword pitfalls, and staying compliant with Amazon’s policies. Learn how tools like ChatGPT can help safeguard your account and what steps to take if you're ever suspended.

Whether you're a new seller or a seasoned merchant, this episode offers invaluable advice to keep your business running smoothly.

Topics discussed in this episode:  

• Why sellers get suspended: Uncover hidden risks in Amazon listings 
• How keywords trigger account suspensions: Avoid dangerous product descriptions 
• What Amazon really considers a "product": Legal definitions that surprise sellers 
• Why ChatGPT can prevent suspension: Free risk assessment strategy 
• How regulatory agencies define your products: Unexpected legal classifications 
• What to do when suspended: First critical steps for account recovery 
• Why multiple appeals are normal: Navigating Amazon's suspension process 
• How to conduct weekly listing audits: Simple compliance checks 
• What products need extra caution: High-risk categories exposed 
• Why understanding Amazon's algorithm matters: Insider scanning secrets 
  
  

Links & Resources 

Website: https://amazonsellersappeal.com/
LinkedIn: https://www.linkedin.com/in/or-shamosh/
Facebook: https://www.facebook.com/OrShamosh/ 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2yvvpvus 

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
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And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

---

In this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter sits down with Chris Timmer, CEO of Linnworks, to unravel the complexities of multi-channel selling. 

Discover how modern e-commerce businesses can overcome operational challenges by leveraging unified platforms that streamline inventory management, marketplace listings, and order processing. 

Chris shares insights into how technology can help sellers expand across multiple channels, reduce errors, and create seamless customer experiences in today's competitive online marketplace.

Topics discussed in this episode:  

• Why selling on multiple marketplaces is crucial for e-commerce growth 
• How a unified e-commerce platform solves inventory management challenges 
• What operational hurdles do online sellers face when expanding channels 
• Why AI and forecasting can transform inventory strategies 
• What surprising strategy are online brands using to boost digital sales 
• Why successful merchants sell on more than five channels 
• How marketplace pricing and integration impact business performance 
• What makes a smooth e-commerce platform implementation 
• Why customer-centric technology solutions matter in competitive markets 
  
  

Links & Resources 

Website: https://www.linnworks.com/
Shopify App Store: https://apps.shopify.com/linnworks
LinkedIn: https://www.linkedin.com/in/chris-timmer-019996/
Instagram: https://www.instagram.com/linnworksglobal
X/Twitter: https://x.com/Linnworksglobal 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3fxsx8cc 

3f8b2d6ddf53875e7098a870ceeccc7ddc105829

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

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Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

---

In today's Ecommerce Coffee Break podcast, join Slava Sabirov, CEO of batna.pro, to explore a groundbreaking approach to retail pricing.

Discover how AI-powered negotiation systems are transforming e-commerce by enabling personalized deals for individual customers.

He shares insights from his extensive background in pricing strategy, including successful implementations in fashion and mattress retail that have dramatically increased average order values and reduced overstock.

Topics discussed in this episode:  

• Why AI-powered negotiation transforms e-commerce pricing strategies
• How dynamic pricing can increase average order value by up to 40%
• What makes personalized price negotiation a game-changer for retailers
• Why traditional seasonal sales models are becoming obsolete
• How AI helps retailers solve inventory overstock challenges
• What drives customer loyalty through intelligent pricing interactions
• Why conversion rates improve when customers can negotiate prices
• How different industries can benefit from smart pricing technologies
• What makes Shopify integration simple for e-commerce businesses
• Why upselling becomes more effective with AI-driven negotiation systems

Links & Resources 

Website: https://batna.pro/ 
Shopify App Store: https://apps.shopify.com/batna 
Check out the BATNA.pro Affiliate Program: https://tinyurl.com/batnapro 
LinkedIn: https://www.linkedin.com/in/sabirov/ 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4artakwz 

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

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---

In this episode of the Ecommerce Coffee Break Podcast, we explore how to scale ad campaigns with precision using sales attribution. 

Host Claus Lauter is joined by Andrey Kholkin, CTO of Weberlo.com, a platform revolutionizing ad tracking and performance insights. 

With over a decade of experience, Andrey shares why traditional pixels fall short, how real-time attribution transforms ad performance, and the role of AI in reducing ad spend. Learn how accurate data can optimize campaigns and improve ROI.

Topics discussed in this episode:  

• Why Traditional Ad Tracking Pixels Fall Short: Browser tracking misses crucial data. 
• How Real-Time Sales Attribution Can Transform Ad Performance: Track 100% accurate sales data. 
• Why Accurate Data Is Key to Digital Marketing: Avoid pausing top-performing ads. 
• How AI and Attribution Models Lower Advertising Costs: Optimize ads with accurate data. 
• Why You Shouldn't Rely on Ad Platform Tracking: Independent tracking ensures accurate insights. 
• How to Implement Sales Tracking Quickly: Connect e-commerce and ads in minutes. 
• What Conversion Goals Can You Track: Focus on purchase and lead tracking. 
• Why Organic Traffic Tracking Matters: Use UTMs to track paid and organic sources. 

Links & Resources

Website: https://www.weberlo.com
Shopify App Store: https://apps.shopify.com/weberlo
LinkedIn: https://www.linkedin.com/company/weberlo/

Get access to more free resources by visiting the show notes at
https://t.ly/qGKT5 

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!