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Ecommerce Conversations
By Practical EcommerceBusiness
Ecommerce Conversations episodes
- Constant Contact CEO Gail Goodman: Marketing in a Down EconomyALTGail Goodman is CEO of Constant Contact, a leading self-service email marketing company with over 220,000 customers worldwide. She joins Practical Ecommerce’s Kerry Murdock to discuss email marketing in a slow economy, the challenges of running a (fast growing) public company and how merchants can best use email marketing.15 min
- mobileStorm CEO On Text-Marketing To Cell Phone UsersALTNinety per cent of cell phone users in the U.S. can receive text messages. Marketing to these cell phone users via text messages could be an opportunity for ecommerce merchants. mobileStorm is a text-message-marketing company and its CEO, Jared Reitzen, visited with Practical Ecommerce’s Kerry Murdock on how text-message (also known as short message service, or “SMS”) marketing works.16 min
- NetSuite CEO Zach Nelson On Hosted Software SolutionsALTNetSuite is a pioneer is providing hosted software solutions to small and mid-sized businesses. NetSuite’s ecommerce platform is used by thousands of businesses worldwide, and, as a testament to its success, the company’s common stock is now publicly traded. We asked Zach Nelson, NetSuite’s CEO, about software-as-a-service, NetSuite and the future of ecommerce. Mr. Nelson joins Practical Ecommerce’s Kerry Murdock.15 min
- Sellpoint CEO On Video And Its Impact On Conversion RatesALTThe use of video and rich media can enhance an ecommerce site. SellPoint is a firm that provides video and rich media (for free) to ecommerce merchants and we’ve asked its CEO, Rick Martin, to discuss the use of video and how, exactly, it increases the purchase conversion rate for online merchants. Mr. Martin joins Practical Ecommerce publisher Kerry Murdock.13 min
- TopTenWholesale.com CEO On Vertical-Search PPC OpportunitiesALTMany ecommerce merchants run pay-per-click ad campaigns on the major search engines. But Jason Prescott, CEO of Toptenwholesale.com, argues that merchants can obtain a higher return-on-investment by advertising on specialized virtual search engines. He discuss this with Practical Ecommerce’s Kerry Murdock.12 min
- RatePoint CEO On Reputation ManagementNeal CreightonWith the existence of social networking and consumer review sites, disgruntled customers can post negative comments about an ecommerce merchant and cause lasting harm. Neal Creighton is CEO of RatePoint, a firm that provides reputation management tools for ecommerce merchants. He joins Practical Ecommerce’s Kerry Murdock to discuss ideas for managing a firm’s online reputation, including RatePoint’s reputation management solutions.13 min
- Cleverbridge VP On Selling Digital ProductsALTCraig Vodnik is vice president, North America, for Cleverbridge, an ecommerce platform that helps online merchants sell software, music and other digital products. Vodnik joins Practical Ecommerce’s Kerry Murdock, and offers his ideas for the best way to sell digital products online and how to maximize international sales of digital products.15 min
- Comodo CEO On EV SSLs, Site SealsMelih Abdulhayoglu is founder and CEO of Comodo, a firm that provides Internet-security and fraud prevention services to ecommerce and other web-based firms. Adulhayoglu received in 2008 an Ernest & Young “Entrepreneur of the Year” award and is an authority on online security. He joins Practical Ecommerce’s Kerry Murdock, who asked him about the logic of EV SSLs, site seals and other steps that ecommerce merchants can take to ensure a safe shopping environment.19 min
- David Heinemeier Hansson, Ruby On Rails CreatorDavid Heinemeier Hansson created the Ruby on Rails software framework and is a partner in 37signals, producers of the popular Basecamp suite of online collaboration tools. Hansson joins Practical Ecommerce Publisher Kerry Murdock to discuss Ruby on Rails, web development and the state of ecommerce.21 min
- Enquisite's Dan RobbinsDan Robbins is Vice President of Marketing at Enquisite, a search analytics company that follows customers from search to conversion. He joins Practical Ecommerce Publisher Kerry Murdock to discuss Enquisite and how it can supplement a merchant’s other analytics programs.9 min
About Ecommerce Conversations
From the publisher's feed
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.
•• Listen in as…
Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.
•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
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