eCommerce MasterPlan

By Chloë Thomas

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what

... more

4.9

6363 ratings

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FAQs about eCommerce MasterPlan:

How many episodes does eCommerce MasterPlan have?

The podcast currently has 718 episodes available.

eCommerce MasterPlan episodes:

June 27, 2022 Embedding ethics and sustainability into luxury brand Elvis & Kresse - super inspiring story
This is a must-listen-twice episode.
Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 they now sell via Shopify.
They donate 50% of their profits to charity – and last year they donated over £100,000 AND saved over 14 tonnes of materials from landfill.
Kresse shares the inspiring story of how she has founded and grown Elvis and Kresse to be a successful business, that has inspired many other businesses to do better too.
Get all the links and resources we mention at eCommerceMasterPlan.com

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
39min
June 20, 2022 Should "sustainability" be your Number 1 marketing message? With Hugo & Thomas from Canopey
Thomas Panton & Hugo Douglas-Deane are the co-founders at Canopey (which at the time of recording was called Greenr).
They’re building the UK’s most accessible and comprehensive sustainable shopping marketplace.
We're discussing how they're vetting their products, and LOTS about the best way to win new customers for a sustainable brand (or marketplace!)
.

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
38min
June 13, 2022 Discover the perfect DTC Playbook with DTC veteran Mike Stevens
Mike Stevens is the author of the brand new book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”.
And one could say he was one of the DTC pioneers with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith which over 10 years he scaled all the way to exit in 2018.
Mike now helps start ups and challenger brands scale through various mentoring schemes, as a consultant via Stevens.Earth and via his brand new book!
Chloe and Mike discuss the lessons from the 16 case studies he shares, what's core to success in the DTC channel, and tips for success in 2022.
Get all the links and resources we mention at eCommerceMasterPlan.com

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
36min
June 06, 2022 Growing a fashion brand to over 7 figures with Charys Caldarella from Styelle Swim
Charys Caldarella is the CEO and founder of Styelle Swim, a sustainable swimwear fashion brand.
Founded in 2016 they are now on track to hit €1 million this year.
The growth is coming from DTC sales AND their extensive global wholesale network - including marketplaces and retailers like Zalando.
We explore how she's achieving all this whilst also making the whole business carbon negative.
Get all the links and resources we mention at eCommerceMasterPlan.com
Check out Brightpearl https://ecmp.info/brightpearl

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
33min
May 30, 2022Growing a reusables brand to £5m a year with Helen Rankin from Cheeky Wipes, inc Klaviyo tips
Helen Rankin is the founder and general dogsbody at Cheeky Wipes, a simple reusables brand who have been leading the charge since 2008.
Selling reusable baby wipes, period products, nappies and more.
They’re now a multi awarding winning business with 35 staff, and sales of over £5m a year.
We're discussing
how she's grown the business,
customer service and customer experience,
the power of reviews,
email marketing
and much much more!

Get all the links and resources we mention at eCommerceMasterPlan.com
Check out Brightpearl https://ecmp.info/brightpearl

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
35min
May 23, 2022 The recipe for FAST eCommerce growth with Sara Arthrell from Brightpearl
In this episode… we’re doing something a little different- I don’t have a retailer for you this week, instead my guest is sharing the lessons from the Brightpearl Lightning 50 list. Where they’ve not only identified the fastest growth eCommerce stores – they’ve also looked across them to find what they have in common.
So you can think of this as the episode where we share the recipe for fast eCommerce growth.
My guest is Sara Arthrell, the CMO at Brightpearl, and she’s joining us to share the insights from the Brightpearl Lightning 50 report that you can all use to fast track the growth in your eCommerce store.
Get all the links and resources we mention at eCommerceMasterPlan.com
Check out Brightpearl https://ecmp.info/brightpearl

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
34min
May 16, 2022Going from ZERO to £200k sales on Shopify & Klaviyo in 8 weeks with Rob from The Moon Phase Studio
Rob Harrison-Plastow is the Chief Marketing Officer of eCommerce store The Moon Phase Studio.
The studio exists to empower its customers to become more attuned to the moon through art, books, and rituals.
It was founded in November 2020 and they went from zero to £200k sales in just 8 weeks!
Listen to hear tips on
how constraint creates creativity
Facebook Ads
SEO,
CRO,
and customer research!

Get all the links and resources we mention at eCommerceMasterPlan.com
Check out Brightpearl https://ecmp.info/brightpearl

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
39min
May 09, 2022 Building a sustainable loungewear brand on Shopify & Klaviyo - it's Krisha Kotak from Tula+Tye
Krisha Kotak is the founder at Tula + Tye, a Shopify loungewear brand responsibly made from recycled and organic materials, hand-dyed with eco-friendly dyes, and packaged in recycled and reusable bags.
Founded in 2020 they attracted over 600 customers in the first year.
Krisha has achieved remarkable things in her first year - and shares some of the amazing plans she has for 2022 and beyond.
Get all the links and resources we mention at eCommerceMasterPlan.com
Check out Brightpearl https://ecmp.info/brightpearl

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
38min
May 02, 2022 Klaviyo Research - Sustainable eCommerce
I got VERY excited when I saw some consumer research by Klaviyo that gets into consumers buying choices, and identifies the big opportunities we can take advantage of with our marketing.
There is a HUGE marketing opportunity in sustainability – the customers want it. But it’s our job to help them work out how to BE more sustainable.
In this episode… we're discussing that research and what it means for your business with the author of the research, Aubrey Harper.
Aubrey is a Content Strategist at Klaviyo, and you REALLY need to know about her remarkable customer research.
Get all the links and resources we mention at eCommerceMasterPlan.com
Check out Brightpearl https://ecmp.info/brightpearl

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
36min
April 25, 202210 eCommerce Marketing Tips from our latest Virtual Summit
Our brand new eCommerce MasterPlan Virtual Summit is live NOW.
Catch ALL the replays for FREE now at eCMP.info/summit
---
In this episode, Chloe gives us a rundown of one top tip from each of the 10 expert sessions within the summit.
So get ready for the perfect Email, Facebook Ads, SMS, etc marketing advice to help you ride the wave of eCommerce success this year.
Including tips from:
Neil Forrest, Gorgias
Ben Parr, Octane AI
Derric Haynie, eCommerce Tech
Rob Harrison-Plastow, Time Agency
Steve Clift, GoodCarts
Gemma Banks, Klaviyo
Ivana Radojevic, Stream Commerce ShopifyPlus agency
Becky Hopkin, Digital Gearbox
Oliver Spark, Sweet Analytics

Get all the links and resources we mention at eCommerceMasterPlan.com

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
32min

FAQs about eCommerce MasterPlan:

How many episodes does eCommerce MasterPlan have?

The podcast currently has 718 episodes available.

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