eCommerce MasterPlan

By Chloë Thomas

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what

... more

4.9

6363 ratings

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FAQs about eCommerce MasterPlan:

How many episodes does eCommerce MasterPlan have?

The podcast currently has 686 episodes available.

eCommerce MasterPlan episodes:

March 31, 2019 Exporing the Secret Life of Search with Adrian Rowe. Find out how customers use Google
Search is a crucial traffic source for eCommerce businesses – between Keyword Ads, Shopping Ads, and SEO it is often the biggest chunk of traffic and sales. Somewhere we all spend a LOT of time – pouring over the results, writing the copy, getting the links. But something we too frequently neglect is actually looking at what the search results look like. In this episode we go deep into the search results pages – and how customers are using them to make their buying decision. So this is must listen if you’re spending any time or money on search traffic. Our guest expert is Adrian Rowe from RedC Marketing, Adrian is a lifelong passionate direct marketer – he cut his teeth in the world of big catalogue marketing (think Great Universal), and for more than 2 decades has been leading the team at Full Service marketing agency Red C, where he and his team have worked with many a high street and home shopping retailer to create more effective communications by getting under the skin of customers and prospects. And if that doesn’t convince you of his expertise – here’s the social proof bit – he’s been made an honorary life fellow of the Institute of Direct & Digital marketing (the IDM here in the UK)!

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
31min
March 24, 2019 When wholesale becomes marketplaces and B2B eCommerce with Ken Kline of VHC Brands
Ken Kline is CEO and co-founder at VHC Brands, wholesaling premium home décor – think bedding, curtains, rugs and more. The business was founded in the 1980s and since 2015 has pivoted from using traditional sales channels into a B2B eCommerce operation with teams in the USA, India and China. In 2018 they achieved over $11m in revenue. We discuss all that PLUS the challenges of managing multiple marketplaces, why now isn't the right time for them to buidl a B2C eCommerce site, and much more.

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
34min
March 17, 2019 Growing a Shopify DTC brand to 7 figures with Amazon and wholesale it's The Sole Mates
Monica Ferguson is the co-founder at The Sole Mates.
After inventing The Sole Mates heel cap in 2012 (keeps your heels from sinking into the grass), they developed the first natural brand of women’s shoe and foot care.
They now have wholesale distribution to 10,000 stores in the US (including CVS (the US equivalent of Boots) and LK Bennett), and have strong growth with 7-digit sales.
.

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
28min
March 10, 2019 Powerful customer experience with Michele Poynter of award winning lingerie retailer Mish
Michele Poynter is the founder of Mish, the multi-award winning lingerie boutique. It’s a bricks and clicks business founded in 2009 they are now turning over £750k per year. We talk solving customers problems, having a multi skilled team, product range expansion and more.

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
34min
March 03, 2019 Marketing and growing a craft supplies store with Alana Banks of Fridays Off
Alana Banks is the founder of Fridays Off Fabric Shop, an online only fabric store with a monthly subscription club. Alana launched the business in March 2013 and nearly 6 years on they’re achieving sales of over $150k per year

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
29min
February 24, 2019 Google's Comparison Shopping Service. What is it? Who should use it? And how to do it well
Our guest is Jon Lord of Connexity. As many of you know I’m a big of Google Ads fan, so at eCommerce expo last year, when Jon started to tell me about Google “Comparison Shopping Service" – or CSS for short I couldn’t believe I didn’t already know about it. And if I haven’t heard about it you probably haven’t either. So as Connexity are one of Google’s Premium CSS Partners here in Europe I thought it would be great to get him onto the show to tell us a bit about it and to make it work.

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
32min
February 17, 2019 Launching a watch store by focusing on brand and customers with James Reeves of Diefendorff
James Reeves is the CEO at Diefendorff, a watch company inspired by the American Revolution. James launched the brand in January 2018, and are experiencing 20-30% monthly traffic growth. We talk about his inspiration, the story behind the brand, how he runs his one person business, and much more.

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
32min
February 10, 2019Using WooCommerce to build eCommerce Fashion brands in 2 countries with Content Marketing
Guerric de Ternay is the founder of two fashion brands focused on providing sustainable products.
GoudronBlanc is over 8 years old offers unique crew and V-neck T-shirts for men using organic cotton, and Blackwood launched last year, and sells accessories handmade from cork leather.
They now serve 1000s of customers each year.
We discuss
the challenges of balancing two businesses,
growing one eCommerce business in France AND one in the UK at the same time
the power of content marketing.

.

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
32min
February 03, 2019 Justin King Author of "Digital Branch Secrets" B2B eCommerce for distributors and wholesalers
Today we’re diving into the world of B2B eCommerce – so selling to other businesses via eCommerce channels rather than selling to consumers. I know we have a fair few of you B2B bods out there listening – so I hope you find today’s episode useful. There’s also going to be plenty for those of you not currently wholesaling to learn to – always good to hear what’s happening in other parts of the industry. Today’s special guest… is Justin King is a specialist in B2B eCommerce. He is the President of B2X Partners and has recently distilled his experience of building a digital branch into a B2B business, into a book! Called “Digital Branch Secrets: eCommerce Playbook for Distributors” it’s available on Amazon globally in Kindle, and Audio format, and available at Paperback in the USA too.

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
29min
January 30, 2019Chloe Thomas on setting eCommerce Success Goals
To celebrate 200 episodes, Chloe takes over the show to talk about Success goals.
What they are,
how to identify them,
and how to use them to make any year super successful for you.

Find all the details at https://eCommerceMasterPlan.com
Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
29min

FAQs about eCommerce MasterPlan:

How many episodes does eCommerce MasterPlan have?

The podcast currently has 686 episodes available.

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