This week our host Chloe Thomas was chairing the Internet Retailing Expo 2018. Here's her takeaways of the key learnings for the smaller retailer.

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Jacqueline Parisi is a Copywriter at the American arm of meal kit company Hello Fresh. One of her core responsibilities is to write and post 3 blogs a week – including getting them ready AND tracking the KPIs (that’s key performance indicators / results), as well as email copy, product copy and more. She also works with the American and global teams on a range of other written content. Including developing the official editorial style guide for the USA team, to ensure consistent brand messaging, voice, and tone across both marketing and products. Phew! We have serious expert with us today!

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Yesterday our host Chloe Thomas attended Europe's largest dedicated marketplaces event - Retail Without Borders. Listen for her takeaways on the future of eCommerce, emerging markets, China, Tmall, Taoboa and more.

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Jacq Jones is the owner and sex educator at Sugar - a lesbian owned, multi-gender operated, for profit, mission driven sex toy store providing education and toys. Sugar is a bricks and clicks business based in Baltimore USA; they launched in 2007 and have seen up to 20% growth each year since launch.

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Jacynth Basset is the founder of The Bias Cut, the first online premium fashion boutique that truly celebrates style at every age. They launched the blog July 2015, and the retail side in March 2016 and now are growing at 100% year on year. We talk about the power of JVs (partnerships or collaborations), how find them and make them work. We also discuss the importance of research and listening to your customers to futher the growth of your business.

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Simone Taylor is founder and CEO of Paws with Opulence, selling handmade luxury dog collars and leads – perfect for the ultra-pampered pooch. They launched in December 2016 with 200 orders in the month, and after just one year of trading have hit the 1,000 order mark! A Prince's Trust ambassador we discuss Instagram, positioning, Squarespace, Zapier, gift fairs, and networking.

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Alan Belshaw is the Managing Director of Sweet Hearts Hair, a hair design company who provide both tutorials and the products to create the right look. They launched in Sept 2015 and now doing £250k per year growing 86% year on year. We talk content marketing, being an influencer, Facebook Ads and much more.

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Nic Haralmbous is the founder of South African bricks and clicks retailer and style company Nic Harry. Nic launched the business in 2012 focusing on socks, and now turnovers almost $1m per year. And have also just gone through a restructuring process to reduce the number of physical stores and team members. We discuss cutting back on retail space, the power of email marketing, growing the relationship with your best customers, influencer marketing, and much more!

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Sully is the CEO and founder of Bombtech Golf. The business launched in 2012 and now turns over $7million a year, growing 50% year on year. We talk through how he created the product, and the business. How he does all that with just 4 team members, and working 20 hours a week. Plus much much more!

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Cliff Crosbie is Co Founder and CXO at Emrays, where he works on calculating emotions… and Chief Retail Officer at Performance Solutions where he helps retailers deliver the best customer experience. I saw Cliff speak at 2017’s Internet Retailing Conference (I mentioned his session in the takeaways – episode 123-5 and I knew I had to get him on the show for this eCommerce Growth Series, both for the exciting work he’s currently doing and because of his impressive retail pedigree. Cliff has over 30 years experience working with some of the best brands in the world. He ran Apple’s global Premium Reseller program, where the focus was on delivering an exceptional in-store experience for customers in over 90 countries, he was Japan Country Sales Manager for IKEA, Global VP for Nokia’s Retail and Customer Marketing, Head of Nike’s European Franchise program and the first GM of Niketown London. Given that CV it’s no surprise that Cliff’s passion is for improving the customer experience in off and online.

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/