Ecommerce Playbook: Numbers, Struggles & Growth

Every brand has a mission statement. Every brand should have a clear business philosophy. But how do you take those ideas and create a framework for your people to actually put them into action?

On this episode of the podcast, Taylor and Richard discuss how CTC is taking our core philosophies and turning them into repeatable behaviors across the entire agency.

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On this episode, Taylor talks to CTC’s Senior Ecommerce Data Analyst Steve Rekuc and Kno Commerce CEO Jeremiah Prummer about the launch of the Direct-to-Consumer Confidence Index (DTCCI) — a real-time view of the macroeconomic sentiment of your customers. 

Learn about the origins of the DTCCI and how to use it to help grow your ecommerce business.

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On this episode, Taylor reports back from his trip to the Second Annual Meta Performance Marketing Summit, revealing new insights on Advantage +, Measurement360, and just how good Meta is at telling a brand narrative. Plus, he shares his thoughts with Richard on the steps you should take to anticipate upcoming changes to Meta ad products.

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In The Art of War, Sun Tzu says: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” 

It’s crucial to focus on the big picture first. But what about the day-to-day? What tactics can you use to accelerate victory? In this episode, Taylor and Richard introduce the 3 P’s — Plot, Pivot and Profit — and break down how this system transforms the way you execute on a daily basis.

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In this episode, Taylor and Richard dive deep into Bambu Earth’s Growth Quotient score — what stories do the numbers tell? How do you interpret your Growth Quotient score? How do you transform the knowledge gained from the Diagnostic tool into action?

Join us for the first episode in a three-part series on the Growth Quotient — what it means, how to affect it, and how to use it to form a strategic basis for growth. 

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With returning customer revenue plateauing, the ecomm world is in for a rough ride — in Taylor’s words, “I thought ecommerce was through its worst period but I was wrong. There are some REALLY hard days upcoming and brands have not made the hard decisions to prepare.”

In this episode, Taylor and Richard discuss the upcoming ecommerce drought, the importance of cost management, and the key indicators of success in the next three months.

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The 2020-21 COVID boom set unrealistic expectations for year-over-year growth. So, when brands saw 2022 YoY revenue figures start to drop, they started “squeezing the sponge” — wringing every last bit of revenue out of their existing customer base without acquiring new customers.

Now, that’s coming around to bite most brands: returning customer revenue growth is almost nil, and efficiency is about to take a nosedive. 

On this episode, Richard talks with CTC Growth Strategy Manager Luke Austin about what the future holds, and the tactics he’s using to manage the upcoming dip for his clients.

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The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.

Ever find yourself scrambling to make up a deficit in the last couple weeks of each month? We’ve all been there. Fortunately, there’s a solution — it just requires a major mindset shift.

On this episode of the Ecommerce Playbook Podcast, Taylor and Richard discuss the true value of forecasting and the key behavior that can get you to your revenue goals: spending your time, effort, and money at the very beginning of the month, not at the end. 

⁠Show Notes:

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.

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It’s an age-old dilemma — do I focus on what’s right in front of me, or do I step back and look at the larger picture? On this episode, Taylor and Richard make the argument that establishing the “why” is much more important than the “how” — especially in a world where AI is making operational excellence less and less of an important differentiator.

Show Notes:

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.