This episode, we have an exciting announcement to make…

🎉 We’ve acquired our 6th brand: Modern Fuel 🎉

From its founder story to early-stage strategy, we cover all things brand acquisition on today’s episode.

Shownotes:

- Sadie’s Design Tweets: https://twitter.com/sadielewski/status/1314744909237309440

- Dave’s Modern Fuel Growth Plan: https://docs.google.com/document/d/1ZxDKtAdB5ysKNvftEYNKyUiONekwvs8lgD8LgjUGqVU/edit?usp=sharing

Back by popular demand, is the second monthly installment of “One Topic with Taylor” series on the Ecommerce Playbook Podcast.

CEO of Common Thread Collective, Taylor Holiday and host, Andrew Faris get together (*socially distant) to talk about a highly debated subject: whether or not your brand should discount.

Shownotes:

- ​DigitallyNative’s Tweet: https://twitter.com/digitallynativ/status/1315290781679325185?ck_subscriber_id=942738930

​- CTC's Analysis Of Great Brands’ Discounting: https://commonthreadco.com/blogs/coachs-corner/holiday-campaigns-successful?utm_source=ecommerceplaybook&utm_medium=podcast

A short message and a notice of a one week break from the Ecommerce Playbook Podcast

The ongoing narrative of what it’s like to run a new ecommerce business goes something like this:

1. Trying to prove brand viability in the early stages

2. Failing and learning post-launch

3. Then finally, growth

If you’ve been following along on the Ecommerce Playbook Podcast, then you’ll know that our brand 31 Bits has been hovering around “step 2” on that list.

And if there’s any indication on how it’s going, host Andrew Faris’s quote from this week’s episode says it all –

“I was hoping I wasn’t going to have to do an episode like this.”

If you can relate, then ... listen now.

You read that title correctly – we have signs of life in the ad account of our newly acquired brand 31 Bits.

We've had some bumps in the road getting the brand off the ground, but this week we may have finally solved it's problems. Here's how.

From acquisition, to relaunch, to this episode.

Every weekly episode of the Ecommerce Playbook Podcast up until this point has been leadup to this moment. Our newly acquired brand, 31 Bits, is a fully-built player in the ecommerce space.

But, even though this is one of our favorite growth phases – brand redesign, supply chain locked down, etc – that doesn’t mean scaling it through ads going well.

Actually, it’s going badly. Here’s why.

The first in a new monthly episode – CEO of Common Thread Collective, Taylor Holiday and host, Andrew Faris each bring one topic they've been wrestling with over the last month and talk it through.

Shownote Resources:

1. QALO "Mark Of A Maker" Quality Campaign: https://bit.ly/2ZodSJZ

2. QALO "Mark Of A Maker" Quality Campaign Video: https://www.youtube.com/watch?v=V5f7-ObdsvQ

3. Western Rise "Wear From Anywhere" Campaign: https://bit.ly/2Zk1dHN

4. "Mud Bogging" Facebook Group: https://business.facebook.com/theMudBog/?business_id=1514355852207761

The episode title pretty much says it all …

But, when we started this podcast, we committed to sharing it all – the raw numbers, struggles, and growth.

And after our brand relaunch for 31 Bits did not go as planned, there’s an emphasis on the “struggle” piece of our podcast title.

Here’s what happened.

We finally relaunched our newly acquired brand, 31 Bits.

After months of planning and research, we share how it went.

Plus, get the exact strategies we used, so you can replicate what worked for your own business.

Our brand, Slick Products, just had it’s biggest. win. ever.

That’s because we (finally) solved the problem of customer retention.

How? This Richard Thaler quote — a Nobel Prize winning economist — from our new episode of the Ecommerce Playbook Podcast sums it up:

“If you want someone to do something, then make it easy.”

Seriously though, this realization may have unlocked the account for us. And we’re still grasping what just happened.

P.S. These are the exact assets we used in the campaign discussed in the episode. Feel free to check them out and follow along as you listen:

https://www.dropbox.com/s/3z5ylequ3hhl5ag/Ecommerce%20Playbook%20Podcast%20-%20We%20Solved%20Our%20Brand%E2%80%99s%20%231%20Problem.zip?dl=0