Ecommerce Playbook: Numbers, Struggles & Growth

On this episode of the podcast, Taylor and Richard shift focus from long-term 2024 predictions to the most important trends happening right now — the decline of the “Head of Growth” role, the shift toward fixed fees for vendors, the rise of the Chief Operating Officer, and more. 

Show Notes:

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.

As we enter a new year, Taylor and Richard walk through 5 critical ecommerce trends that we expect to take off in 2024.

1. The rise of the product influencer brands
2. Less, better stuff trend
3. The ***** grift comes to an end
4. Contribution margin shows up in Shopify Dash
5. ****** bubble pops

Gotta listen to fill in the blanks...

Show Notes:

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.

ADmission members-only episode preview. Unlock full episodes at youradmission.co

In this episode, Taylor breaks down one of the most crucial metrics in ecommerce: LTV. Watch to learn more about how to measure it, how it impacts different industries, and how to grow it into an elite level.

In this final episode of our 5-part series on the Prophit system, Taylor and Richard get on the mic to wrap things up, explaining how all the elements of the system work together to deliver on a daily plan for predictable, profitable growth.

Show Notes:

What do you do when your Meta ads account is on fire? How about when you need more creative? And what do you do when the account is performing too well?

In this episode, Richard chats with Max Rosewater, Senior Paid Social Buyer at CTC, about the key parts of his decision-making process — and, how to translate your forecast into a day-to-day, channel-specific media plan.

Show Notes:

ADmission members-only episode preview. Unlock full episodes at youradmission.co

In this episode, Taylor breaks down one of the most crucial metrics in ecommerce: LTV. Watch to learn more about how to measure it, how it impacts different industries, and how to grow it into an elite level.

On this episode, Richard chats with Aileen McKenna, Director of Creative Strategy & Performance at CTC, about the creative aspect of our growth methodology: How to use your topline financial goals to operationalize your creative production, and how to come up with good creative ideas — quickly.

⁠Show Notes:

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.

On this episode of the podcast, Taylor and Richard discuss Black Friday/Cyber Monday 2023 — the good, the bad, and what this year’s business-as-usual BFCM means for the ecommerce landscape in 2024.  

⁠Show Notes:

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.

ADmission members-only episode preview. Unlock full episodes at youradmission.co

In this episode, Taylor and Richard talk creative — but from an unexpected angle. Listen in as Taylor breaks down how to calculate creative needs by determining month-by-month Spend/aMER requirements.

We're taking a break this week from our regular episodes for Black Friday. In the meantime, we're dropping a preview of Taylor's 2023 BFCM Q&A with ADmission members. To watch the entire episode, head over to youradmission.co to get started on an ADmission