Email is an 80/20 game: 80% of the value comes from 20% of what you put into it. In this episode, Andrew shares his thoughts on the current state of email marketing. “The number one thing that generates more value out of email is to send more email. It’s almost annoying how simple that advice is, but it’s true.”

Show Notes:

- Subscribe to the Data Newsletter: https://bit.ly/3btYXqM

- Get a free email marketing audit: https://bit.ly/3zttqxe

Funding growth is incredibly hard, especially for brands that are just starting to scale. In this episode, Andrew is joined by Stephen Duke, head of marketing and growth at Wayflyer. “The thing that determines the health of so many ecommerce businesses is their financial engine: how well they are using the right finance tools and thinking about finance.”

Show Notes:

Get started with Wayflyer: www.wayflyer.com

What’s the secret behind massive wins on Facebook? In this episode, Andrew goes back to Facebook ad basics: what works, and what doesn’t. “There are times when the thing that really moves the needle is the product. Or, put more simply, the offer.”

First it was supply chain disruptions, and now it’s … warehouse disruptions? In this episode, Andrew talks about brands currently experiencing an abundance of inventory, the problems this is causing, and how businesses should respond. “Our warehouses are now so backfilled that there’s all these containers and nowhere to put the stuff. Even Target has said publicly they’re going to cut prices in order to move product.”

Show notes:

Fund your ecommerce business with Wayflyer: https://bit.ly/3arbACq

How do you determine the percentage of revenue that goes toward your ad spend? In this episode, Andrew answers this question he received recently on Twitter. “This is a crucial question for any business. For ecommerce in particular, advertising is the key way you’re driving traffic to your site.”

Show Notes:

- Get started with Wayflyer ecommerce financing: https://bit.ly/3arbACq

- Use the Unit Economics calculator: https://bit.ly/3P2DPWI

Retention is king right now, so what’s your strategy? In this episode, Andrew is joined by Yotpo Product Marketing Manager Judith Zhu where they discuss how to generate revenue with subscriptions for any type of business. “One of the most powerful levers you can pull is having subscriptions as a meaningful part of your business.”

Show Notes:

- Connect with Judith: https://www.linkedin.com/in/judithkayzhu/

- Try Yotpo subscriptions:

https://apps.shopify.com/yotpo-subscription

https://www.yotpo.com/platform/subscriptions/

What’s your greatest challenge right now? In this episode, Andrew talks through a problem he’s having trouble solving, and what he’s doing about it. (Spoiler: the key is breaking the problem down into smaller problems). “Despite the current macroeconomic moment, I still have to figure out how to help this client grow.”

The market decline is real — but is there hope? In this episode, Andrew casts a positive outlook for the future, and suggests this is the time to invest in growth. “There is a moment right now to capitalize amid all the doom and gloom in the ecommerce space.”

Show notes:

- Get started with YotPo subscriptions: https://bit.ly/YotpoSubscriptionsEcommPlaybook

- Statlas: https://bit.ly/3MV23AP

- Andrew’s Twitter: https://twitter.com/andrewjfaris

- Mehtab From Karta: https://twitter.com/MehtabKarta

- Fan Bi: https://twitter.com/lifeofbi

At the center of what you’re selling, what’s the most important? In this episode, Andrew talks about getting as clear as possible on the marketing messaging for your product. “You have to know what you are selling with total clarity, and in order to sell it well, you have to communicate that one thing more and better than everything else.”

Show Notes:

- Bambu Earth’s success: https://bit.ly/3xHG8ch

- Get started with YotPo subscriptions: https://bit.ly/YotpoSubscriptionsEcommPlaybook

What’s on your mind as an ecommerce owner or operator? This episode, Andrew and special guest Common Thread Collective CEO Taylor Holiday cover 10 trending and top-of-mind ecommerce topics. “We’ll go big, we’ll go broad, we’ll go bitter and angry Twitter wars.”

Show Notes:

Subscribe to the Data Newsletter: https://content.commonthreadco.com/ecommerce-data-newsletter

Mehtab's Twitter Account: https://twitter.com/MehtabKarta