Lose, win, and draw. Three brands with three different outcomes. In this episode, Andrew follows up on Black Friday, Cyber Monday and the lessons he’s bringing into 2022. “I’ve done Black Friday a lot of times now, and every year there’s more to learn.”

The supply chain, inflation, product volume — a multitude of factors went into ecommerce planning for the holiday season. In this episode, recorded prior to the big weekend, Andrew shares his expectations, offers, and reasoning behind each of his brands’ Black Friday, Cyber Monday strategies. “Like everything related to the time that we live in, it is so hard to forecast.”

In this bonus (dare we say, “emergency”) episode of the Ecommerce Playbook Podcast, Andrew is joined by CTC’s VP of Marketing, Aaron Orendorff, and CEO, Taylor Holiday. Go behind-the-scenes as they share, benchmark, and examine the DTC metrics that matter most.

“What we’re hopeful to do with this information is to help add another layer of context to your questions and struggles in a way that provides a richer narrative than an individual anecdote or response.”

📊 Full article with all the data

https://bit.ly/3quFFXF

🎥 YouTube video to watch

https://bit.ly/3qz1SUj

📩 Ecommerce data newsletter

https://bit.ly/3qvhGrd

How do you create products that generate value over time? In this episode, Andrew shares the what, why, and how of a recent Modern Fuel launch. “When you launch a product, you need to keep the fundamentals in front of you and keep moving forward.”

Link to Legends Collection: https://modernfuel.com/pages/legends

It’s not too late! In this week’s episode, Andrew shares his best strategy for a successful ecommerce holiday. “The way you maximize the moment with past customers, new customers, and everyone in between is strategizing for AOV.”

Customer acquisition deep dive — with all the numbers! Andrew explores how to nudge subscribers into becoming customers. “People on my list who have never purchased before are very unlikely to purchase after a certain point without some kind of offer or discount.”

We’re getting tactical. This week, Andrew shares strategies for using email and SMS subscription lists to acquire customers. “How do I turn those lists into dollars?”

In this special episode, Andrew Faris and Taylor Holiday, CEO of Common Thread Collective, talk with Orchid Bertelsen — CTC’s new Chief Operating Officer. With six years of experience at Nestle USA, Orchid explains why operational leadership is no longer a luxury for DTC ecommerce brands. “The problem isn’t that people aren’t willing to take hills. They’re willing to take hills, but sometimes they take the wrong ones.”

Nobody has the Midas Touch. In this episode, Andrew shares four things he would have done differently with the Genuine Canine brand before ultimately selling it. “When you’re losing, you don’t want to keep doing that thing over and over again.”

As mentioned in the show ...

Kynship Influencer Marketing: https://kynship.co/

Do you feel like you’re running your business based on what others have told you to do? In this episode, Andrew shares how his team at 4x400 is working to develop real points of view, core beliefs, and values. “What I am experiencing right now as a CEO is the things I believed were true before are just starting to be internalized. I wish I would have done that sooner.”

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