For ecommerce entrepreneurs and agency owners alike, creative continues to be the most important variable — and the trickiest to operationalize.

On this episode, Taylor and Richard talk about a recent breakthrough at CTC: A new framework, courtesy of CTC Director of Creative Strategy Aileen McKenna, that reliably generates good creative ideas — quickly. 

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What makes a great brand? What businesses are most likely to grow quickly? Why not ask the leader of the brand with the highest Growth Quotient score we’ve ever seen?

In this episode, Taylor and Richard chat with Heart & Soil CEO Dean Brennan about the brand strategy that’s led to massive first-order profitability, dirt-cheap CAC, and 200%+ 1-year LTV growth. 

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Once you have your ecommerce tactics down and you’re successfully turning a profit, you’re confronted with a deceptively complicated question: what do I do with all this money?

In this episode, Taylor talks to Dave Rekuc, president of Bambu Earth, and Mike Beckham, co-founder and CEO of Simple Modern, about the smart way to put money back into your business.

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The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

In many ways, $1M to $20M is the most exciting growth stage for any ecommerce business — you know you have a business that works, but you’re small enough that you have the freedom to innovate without being held back by bureaucracy.

On this episode, Richard talks with ecommerce growth expert (and former Ecommerce Playbook host!) Andrew Faris about the keys to success for brands at this crucial growth stage.

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Over the past several weeks, CTC Growth Strategist Luke Austin’s been conducting an experiment across a number of our clients to answer a simple question: are third-party attribution tools like Rockerbox and Triple Whale actually more accurate than native platforms like Facebook and Google?  

On this episode, Taylor and Richard talk with Luke about the results of the experiment, why CTC is skeptical about third party attribution tools, and the steps you should take to test your own attribution tools.

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Every brand has a mission statement. Every brand should have a clear business philosophy. But how do you take those ideas and create a framework for your people to actually put them into action?

On this episode of the podcast, Taylor and Richard discuss how CTC is taking our core philosophies and turning them into repeatable behaviors across the entire agency.

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On this episode, Taylor talks to CTC’s Senior Ecommerce Data Analyst Steve Rekuc and Kno Commerce CEO Jeremiah Prummer about the launch of the Direct-to-Consumer Confidence Index (DTCCI) — a real-time view of the macroeconomic sentiment of your customers. 

Learn about the origins of the DTCCI and how to use it to help grow your ecommerce business.

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On this episode, Taylor reports back from his trip to the Second Annual Meta Performance Marketing Summit, revealing new insights on Advantage +, Measurement360, and just how good Meta is at telling a brand narrative. Plus, he shares his thoughts with Richard on the steps you should take to anticipate upcoming changes to Meta ad products.

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In The Art of War, Sun Tzu says: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” 

It’s crucial to focus on the big picture first. But what about the day-to-day? What tactics can you use to accelerate victory? In this episode, Taylor and Richard introduce the 3 P’s — Plot, Pivot and Profit — and break down how this system transforms the way you execute on a daily basis.

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In this episode, Taylor and Richard dive deep into Bambu Earth’s Growth Quotient score — what stories do the numbers tell? How do you interpret your Growth Quotient score? How do you transform the knowledge gained from the Diagnostic tool into action?

Join us for the first episode in a three-part series on the Growth Quotient — what it means, how to affect it, and how to use it to form a strategic basis for growth. 

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