More creative, greater efficiency. In this episode, Andrew explores the best creative strategy to get the most out of Facebook ads. “The basic idea is: How much creative can you put into your Facebook account and manage it as efficiently as possible?”

Where do you create value in your business? In this episode, Andrew demonstrates how to answer that question and why it is so important for your business’ success. “Where is the profit going to come from and what is going to make this worth my time? Get as clear as you can on that, and build everything possible in the business towards that.”

Why argue on Twitter when you can do it on a podcast instead? In this special episode, Common Thread Collective CEO Taylor Holiday and ecommerce heavy-hitter Nate Poulin (@DigitallyNative on Twitter) take over to settle years of Twitter debates in one podcast. “We both value the identity of being not just a public thinker, but an operator.”

What’s the right financial structure for your business? In this episode, Andrew applies Common Thread Collective’s Four-Quarter Accounting Principle across a range of different kinds of businesses. “One-size-fits-all heuristics are just a way to begin thinking and press into your business.“

Show Notes:

Sign up for the Ecommerce Data Newsletter here: https://content.commonthreadco.com/ecommerce-data-newsletter

More on four-quarter accounting: https://commonthreadco.com/blogs/coachs-corner/unit-economics-for-ecommerce

What does a former CEO do after leaving the position? In this episode, Andrew gives some insights and learnings on being a CEO, and shares about the next step in his career (he’s not going far). “That means, for the sake of this show, it’s going to keep going!”

What would your boss say about your mistakes? In this episode, Andrew brings in Common Thread Collective CEO Taylor Holiday to “evaluate” his performance as CEO of 4x400. “It was such a gift to me, to get put into a position that I wasn’t ready for, and then to go and make a bunch of mistakes.”

What’s in it for the candidate? In this episode, Andrew shares his feedback on what he is seeing from recruiters during his job search. “My hope is to help you attract great talent, as well as to attract the right kind of people to your organization.”

Do you really know what you want in a job? In this episode, Andrew shares candid thoughts about his next steps in the current job market. “If you’re at a stopping point and you’re not sure what the next step in your career is, the best thing you can do is slow down and take a step away.”

What’s the best use of your investment? In this episode of the Ecommerce Playbook Podcast, Andrew dives into the specifics of 4x400’s decision to go all-in on Bambu Earth. “If you’re like me and you love solving problems, it’s really hard to cut bait on stuff that has a lot to like about it.”

Resilience is often the key to success. In this episode, Andrew is joined by Common Thread Collective executives Orchid Bertelsen, Taylor Holiday, and Aaron Orendorff to discuss the seven characteristics of an “antifragile” ecommerce brand + 21 tactics.

- Read the full article on developing an antifragile ecommerce brand: https://commonthreadco.com/blogs/coachs-corner/antifragile-ecommerce

- Watch this podcast on YouTube: https://youtu.be/6BkM1vbTYSM