Ecommerce Playbook: Numbers, Struggles & Growth

In this episode, Richard and Luke Austin go deep into the concept of incrementality. They discuss how CTC helps brands answer three critical questions for a predictable and profitable ecommerce growth plan:

Luke shares insights into CTC's partnership with Measured, a platform offering best-in-class incrementality testing and budget optimization tools. They explore real-world examples of how understanding incrementality can drastically shift budget allocations, leading to more efficient customer acquisition and better overall performance.

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In this episode, we are thrilled to have Nick Stoltz, Chief Strategy Officer at Measured, as our guest. Join us as we jump into the world of ecommerce measurement, focusing on the critical topic of incrementality.

In this episode of the podcast, Richard and Taylor jump into some of the hottest topics in ecommerce right now. Fresh off the July 4th weekend tweet, Taylor shares his hottest ecommerce takes that have sparked conversations and debates across the industry.

Welcome back to the eCommerce Playbook Podcast! This episode is extra special because we’re revealing something groundbreaking. Back in January, Taylor tweeted about finding a "magical wizard" who learns faster and works harder than anyone we’ve ever met. Today, we unveil that wizard and share an exciting new service.

Meet Joy Sharma, the genius behind our new CTC Global Accelerator. This program offers world-class growth services tailored for brands under $10 million in revenue, at a price that makes total sense. Joy's relentless pursuit of knowledge and his unique approach have driven incredible results for our clients, transforming their businesses and turning losses into significant profits.

In this episode, Joy shares his personal journey from India to becoming a leading growth marketer, his unique method of learning from the best in the industry, and how he’s applying all this knowledge to help small brands grow. We discuss the challenges and opportunities in the current market and how remote work and global talent are changing the game.

If you're a seven-figure brand looking for affordable, high-quality growth services, this is the episode you don't want to miss. Learn more about the CTC Global Accelerator and how it can help you achieve sustainable and profitable growth.

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Welcome back to the eCommerce Playbook Podcast, State of the Industry edition! This special biannual mega episode dives deep into the first half of 2024, comparing it against the first half of 2023 to answer the burning question: How is the ecommerce industry doing?

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Hey everyone, Richard here! While Taylor is out of town, we're diving back into an insightful episode from October of last year titled "How to Build a Map to Profitable Growth." With the expansion of the Prophit System in Q3, this discussion on core components of forecasting and setting daily expectations is more relevant than ever.

In this episode, we explore:

Join Taylor and Richard, as we share our experiences and insights to help your e-commerce business thrive in 2024 and beyond. Whether you're a seasoned entrepreneur or just starting, this episode is packed with valuable information to guide your journey to sustainable growth.

With Q2 officially in the books, Taylor and Richard pause to reflect on the first half of the year and give advice on how to readjust expectations for the second half. Discussion points include which key metrics to re-examine, how to beat the summer slump, and the surprisingly neglected revenue lever you should take advantage of as Q3 kicks off.

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On this episode, Taylor and Richard sit down to further unpack what we mean when we talk about being “against” creative testing. Topics of discussion include the importance of getting everything right before you start designing an ad, the behind-the-scenes work that goes into a great piece of creative, and why Ryan Reynolds (probably) would hate iterative creative testing.

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Welcome back to another episode of the eCommerce Playbook Podcast! Today, we're joined by Marshall Morris, the co-founder and president of HomeLife Brands. Marshall shares insights on how there's a hidden asset within your eCommerce business that could generate millions at an 80% margin.

In this episode, we explore the innovative approach of HomeLife Brands, a hybrid eCommerce company with a diverse income stream, including flagship brands like iHeartDogs.com and The Hero Company. Marshall discusses the value of monetizing digital data, the power of post-checkout offers, and the importance of diversifying revenue streams.

Learn how to leverage your customer base beyond traditional eCommerce methods and discover the secrets behind their success in creating profitable and sustainable businesses. Don't miss out on this valuable conversation packed with actionable insights for e-commerce entrepreneurs.

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On this episode of the podcast, CTC Director of Growth Strategy Luke Austin sits down with Richard to break down a phenomenon we noted in our most recent monthly DTC Index report: Google is losing Share of Wallet to Meta.

Luke breaks down why this is happening, how Google is dropping the ball when it comes to product updates, and why Meta is better for incrementality.

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