Ecommerce Playbook: Numbers, Struggles & Growth

The most crucial role on any ecommerce creative team isn’t the strategist, it’s the Creative Operations Manager. So why do so few ecommerce brands and agencies have this role?

On this episode, Taylor and Richard discuss the importance of this role, how we deploy creative ops at CTC, and what characteristics to look for in a Creative Ops Manager.

Show Notes:

After relaunching the email marketing service at Common Thread Collective, Taylor and Richard sit down to discuss how our service has changed since the last time we’ve offered it, how we plan email campaigns to maximize revenue, and how the scope of email marketing can — and should — expand beyond retention.

Show Notes:

Welcome back to another insightful episode of the Ecommerce Playbook Podcast! In this interview episode, we sit down with Cherene Aubert, the VP of Digital and Ecommerce at ILIA Beauty, a powerhouse beauty brand with a GQ score of 221. 

Cherene shares her expertise in decoding growth strategies, dissecting the DNA of successful ecommerce giants, and navigating the nuanced world of cosmetics and skincare.

Join us as Cherene delves into ILIA Beauty's journey, from its roots in skincare to its focus on clean and performance-driven cosmetics. Learn how Cherene applies her extensive experience in growth strategy to elevate brands, drawing from her impactful roles at CTC and Bobbie.

Show Notes:

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In this episode, CTC Director of Growth Strategy Luke Austin takes a turn on the mic, demonstrating how to forecast revenue for the most important, predictable source of revenue: Email.

aylor recently set off a firestorm on DTC Twitter/X by claiming that “top-of-funnel” platforms — those that claim to raise brand awareness without any clear path to conversion lift — is essentially a scam. 

On this episode, Taylor and Richard dig into the thinking behind that clickbait headline, breaking down exactly why channels like TV are a dangerous temptation to ecommerce operators.

Show Notes:

In today's episode, we interview Dave Huffman, CMO of Ancestral Supplements, a unique and rapidly growing brand with a GQ score of over 397. Discover their market positioning, the power of community, and their innovative approach to product development. Join us for insights into health trends, effective marketing, and the success story of Ancestral Supplements. 

Show Notes:

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It’s a common question: Where is the biggest opportunity for me to spend my advertising dollars?

In this episode, Taylor lays out exactly where the vast majority of smaller businesses should be allocating their marketing budget.

On this episode of the podcast, CTC Director of Growth Strategy Luke Austin sits down with Richard to identify the key characteristics of the brands that are best set up to thrive in 2024’s profit-first environment.

Show Notes:

Welcome to the first episode of a new series on the Ecommerce Playbook Podcast! In this series, we step aside from the usual interviews and dive into the world of brand operators, exploring successful brands through the lens of their GQ score (Growth Quotient).

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As the post-holiday slump hits, many brands are facing a dreaded “revenue valley” — a down moment where people just aren’t buying. In this episode, Taylor unpacks the tactics you need to survive any post-peak revenue hangover.