Ecommerce Playbook: Numbers, Struggles & Growth

By Common Thread CollectiveBusiness

Ecommerce Playbook: Numbers, Struggles & Growth episodes

November 24, 2020 This Has To Work (Again)
As we head into Black Friday again, the same sentiment holds true: "this strategy has to work".
Andrew Faris gets transparent on the impact of what a win and (more importantly) what a loss would mean for business during BFCM. Here's how we are preparing for both options.
12 min
November 19, 2020 Pre-Black Friday Anxiety Check
We're gearing up for Black Friday, Cyber Monday and it's natural for the business anxieties to sink in. To face the uncertainties, root yourselves in the certainty that comes with building a data-backed strategy.
Host Andrew Faris, talks us through the holiday strategy for each of the six brands under the 4x400 umbrella and how they're planning for success.
22 min
November 12, 2020 Taylor & Andrew Build An Organic Marketing Flywheel
We're back with the monthly installment of "One Topic with Taylor".
This week on the show, we're going to do a thought-exercise about how to extend brand success beyond Facebook advertising & build an organic marketing flywheel.
Shownotes: https://www.youtube.com/watch?v=-F2yzttpbgE
43 min
November 05, 2020 5 Holiday Tactics It's Not Too Late To Try (S2: E17)
You don’t have time to read this episode description, because Black Friday is right around the corner!
So, we'll be quick – today's episode will teach you five holiday marketing tactics it’s not too late to try.
17 min
November 02, 2020 Product First, Brand Impact Second (S2: E16)
We’re diving back into the story of 31 Bits, one of our newly acquired ethical jewelry brands.
From its acquisition to proving viability, the growth journey has been a struggle.
This week, we’re taking a whole new approach – making changes that center in part on talking less about the brand’s impact in the world, and more on how great the product is.
Here’s how we’re approaching this new strategy.
24 min
October 21, 2020 We Acquired Our 6th Brand: Modern Fuel
This episode, we have an exciting announcement to make…
🎉 We’ve acquired our 6th brand: Modern Fuel 🎉
From its founder story to early-stage strategy, we cover all things brand acquisition on today’s episode.
Shownotes:
- Sadie’s Design Tweets: https://twitter.com/sadielewski/status/1314744909237309440
- Dave’s Modern Fuel Growth Plan: https://docs.google.com/document/d/1ZxDKtAdB5ysKNvftEYNKyUiONekwvs8lgD8LgjUGqVU/edit?usp=sharing
1 hr 2 min
October 14, 2020 One Topic With Taylor: Is Discounting Bad For Your Brand?
Back by popular demand, is the second monthly installment of “One Topic with Taylor” series on the Ecommerce Playbook Podcast.
CEO of Common Thread Collective, Taylor Holiday and host, Andrew Faris get together (*socially distant) to talk about a highly debated subject: whether or not your brand should discount.
Shownotes:
- DigitallyNative’s Tweet: https://twitter.com/digitallynativ/status/1315290781679325185?ck_subscriber_id=942738930
- CTC's Analysis Of Great Brands’ Discounting: https://commonthreadco.com/blogs/coachs-corner/holiday-campaigns-successful?utm_source=ecommerceplaybook&utm_medium=podcast
33 min
October 08, 2020 Episode Update: A One Week Break
A short message and a notice of a one week break from the Ecommerce Playbook Podcast
2 min
September 30, 2020 We Ran Out Of Inventory Somehow (S2: E15)
The ongoing narrative of what it’s like to run a new ecommerce business goes something like this:
1. Trying to prove brand viability in the early stages
2. Failing and learning post-launch
3. Then finally, growth
If you’ve been following along on the Ecommerce Playbook Podcast, then you’ll know that our brand 31 Bits has been hovering around “step 2” on that list.
And if there’s any indication on how it’s going, host Andrew Faris’s quote from this week’s episode says it all –
“I was hoping I wasn’t going to have to do an episode like this.”
If you can relate, then ... listen now.
15 min
September 24, 2020 Signs of Life (S2: E14)
You read that title correctly – we have signs of life in the ad account of our newly acquired brand 31 Bits.
We've had some bumps in the road getting the brand off the ground, but this week we may have finally solved it's problems. Here's how.
26 min