Ecommerce Playbook: Numbers, Struggles & Growth

By Common Thread CollectiveBusiness

Ecommerce Playbook: Numbers, Struggles & Growth episodes

May 05, 2021 How To Build An Anti-Fragile Business
What kind of businesses aren't afraid? What kind of businesses actually get better under pressure? What kind of businesses will thrive in the aftermath of iOS 14.5?
We answer these questions and share how to build an anti-fragile ecommerce brand in our monthly installment of the "One Topic with Taylor" series featuring Taylor Holiday, CEO of Common Thread Collective.
1 hr 14 min
May 03, 2021 iOS 14.5 Is Here
The immediate rollout of Apple's iOS 14.5 is finally here. These are our first major impressions and how it's preliminarily affected our Facebook ad accounts.
19 min
April 22, 2021 3 Things I Suck At
Weakness is reality. Especially in business. We acknowledge that in this episode and share how to solve for weaknesses as a leader and within areas of your own business.
Show Notes:
"Accounting for Ecommerce Businesses: 61 Resources that Could Save You +$1.3M" via https://bit.ly/3niHaV5
22 min
April 15, 2021 Resource Allocation
On this week’s episode we answer a question submitted by one of our listeners: how to build your resources against the best possible outcomes.
25 min
April 08, 2021 Capture The Demand You Generate
In this episode, we share one of our most crucial digital marketing lessons — the relationship between demand generation and demand capture.
Show Notes:
We originally put together this video for Black Friday, but we explain the delayed attribution concept brought up in today's episode further here: https://www.youtube.com/watch?v=saQk-67X73w
31 min
April 01, 2021 How to Launch a Product on Kickstarter
We launched a new product on Kickstarter (which we've never done before) and it went well! Following the launch, we’re sharing how to set up a successful campaign along with the steps we took to do so.   
Featuring guest, David Rekuc, VP of New Brands at 4x400
Show Notes:
• The Modern Fuel Kickstarter: https://www.kickstarter.com/projects/andrewsanderson/adjustable-bolt-action-pen
• Dave's Pricing Sheet: https://docs.google.com/spreadsheets/d/16hSDSJKMi8UWmw4WG5cHHTpzYzvXicPAC6kj1atHBpg/edit?usp=sharing
• Successful Ad #1: https://fb.me/2SNaw1L3JjSS46W
• Successful Ad #2: https://fb.me/1ERbtXYQ7MMwMU9
• Dave's Twitter Feed: https://twitter.com/DaveRekuc
1 hr 2 min
March 25, 2021 This Is What A Great Digital Marketer Is
On this episode, we unveil what makes someone "great" as a digital marketer.
Beyond the "what", we also share the "how" — with actionable steps on how to pursue marketing greatness for you and your team.
Show Notes: https://twitter.com/AaronOrendorff/status/1368326610525425665
15 min
March 18, 2021 Marketing For Meaning Addicts
We changed a customer's life.
That’s a bold statement, but this past week, we received an email from a customer that demonstrates just how much a brand can produce real value for their customers.
In this episode, we’ll unpack its implications for other brands and share (1) how to produce meaning for your brand along with (2) the methods to achieve that impact.
20 min
March 11, 2021 Why Aren’t People Buying Our Product?
Our brand, 31 Bits, still isn’t working.   True to the original mission of our podcast, we’re updating you on the real numbers and vulnerable struggles we’re experiencing trying to grow the brand.
Host Andrew Faris, let’s you in on the despair that all boils down to one question: “Why aren’t people buying the product?”
19 min
March 04, 2021 17 Ways To Make Every Click More Valuable
How do you make a click on your website more valuable to you? Here's 17 actionable tactics to increase your Revenue-Per-Click.
Show Notes: https://docs.google.com/document/d/14Hzw8spE1SJGXx49-cMf3thjY7NTG4gX7ENrNeO5Ew0/edit?usp=sharing
33 min