Ecommerce Playbook: Numbers, Struggles & Growth

If you’ve ever played sports, you know what it feels like to be on a losing streak. In this episode, Andrew shares his personal experience of pushing through periods of loss with 4x400’s brands. “One thing that I’m doing with losing streaks is reminding myself: This too shall pass.”

Measure what matters! Now more than ever, the 4x400 team is wrapping its heads around every number. In this episode, Andrew shares how they’re attacking KPIs in the ever-changing ecommerce landscape. “At the end of the day, we are trying to create brands that people love and operate efficiently”

Simplistic advice? It’s not. Even the most analytically minded operator can easily make costly mistakes. We did. In this episode, Andrew shares his biggest mistake of 2021: “Even if we’d been ‘successful,’ it would have been far too long for those dollars to turn into more dollars and not more costs.”

https://www.youradmission.co/podcast

ROAS is plummeting. Reporting is a mess. And the sky is falling across paid media. As a guide through the storm, Taylor Holiday joins the pod to answer one question: “How in the world are we possibly analyzing Facebook ad data right now?”

Tune in for a candid conversation with special guest Kelcey Lehrich, the CEO of 365 Holdings, an ecommerce holding company with six brands in its portfolio plus a fulfillment service. Together, we tackle one of the most difficult challenges ecommerce brands face: product development.

Week-over-week, join Andrew Faris — CEO of 4x400 — where he shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses.

4x400 is an ecommerce holding company that acquires, launches, and grows DTC brands (owned by Common Thread Collective). That means you’ll get to go behind the scenes into the raw truths. Even if it sounds crazy, this is the unpolished story: from failures to successes, from “the high highs to the low lows.” Let’s take this journey together.

Andrew Faris — CEO of 4x400 — shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses.

On today's episode, Andrew shares the upside and downsides of approaching business decision-making from a tactical and data-driven lens, rather than via brand marketing efforts.

4x400 is an ecommerce holding company that acquires, launches, and grows DTC brands (owned by Common Thread Collective). That means you’ll get to go behind the scenes into the raw truths. Even if it sounds crazy, this is the unpolished story: from failures to successes, from “the high highs to the low lows.”

Should you run a sale to earn some cash in the short-term or work on a longer-term plan instead?

Today's episode will answer that question and bring you in on the thinking behind how we weigh strategic decision-making for our businesses.

Today's episode focuses on the importance of traffic channel diversity. More specifically, we share an easy-to-implement email segmentation strategy that our team is seeing great results with and how you can replicate that for your own brand.

On today's episode, we cover a topic that we've never talked about on the podcast before ... Search Engine Marketing.

In host, Andrew Faris's words: "Is there anything less sexy in marketing?"

It might not be sexy, but we will get tactical. Here's how we're approaching SEM strategy, why we're doing it, and how to get it right.