Ecommerce Playbook: Numbers, Struggles & Growth

Customer acquisition deep dive — with all the numbers! Andrew explores how to nudge subscribers into becoming customers. “People on my list who have never purchased before are very unlikely to purchase after a certain point without some kind of offer or discount.”

We’re getting tactical. This week, Andrew shares strategies for using email and SMS subscription lists to acquire customers. “How do I turn those lists into dollars?”

In this special episode, Andrew Faris and Taylor Holiday, CEO of Common Thread Collective, talk with Orchid Bertelsen — CTC’s new Chief Operating Officer. With six years of experience at Nestle USA, Orchid explains why operational leadership is no longer a luxury for DTC ecommerce brands. “The problem isn’t that people aren’t willing to take hills. They’re willing to take hills, but sometimes they take the wrong ones.”

Nobody has the Midas Touch. In this episode, Andrew shares four things he would have done differently with the Genuine Canine brand before ultimately selling it. “When you’re losing, you don’t want to keep doing that thing over and over again.”

As mentioned in the show ...

Kynship Influencer Marketing: https://kynship.co/

Do you feel like you’re running your business based on what others have told you to do? In this episode, Andrew shares how his team at 4x400 is working to develop real points of view, core beliefs, and values. “What I am experiencing right now as a CEO is the things I believed were true before are just starting to be internalized. I wish I would have done that sooner.”

Now through Sept. 23, visit youradmission.co and get free access to our exclusive online community with trainings, tools, and support for your ecommerce brand.

The number one way to build your brand is to put products in peoples’ hands. In this episode, Andrew shares how 4x400 thinks about product development. “I’m betting a lot of the future of 4x400 on our ability to develop awesome products for our customers.”

BONUS: Visit youradmission.co and get free access to our exclusive online community with trainings, tools, and support for your ecommerce brand. Limited time only, Sept. 14–23

The best influencer marketing starts palms down — giving without asking for anything back. In this week’s episode, Andrew is joined by Cody Wittick, Co-Founder and Managing Partner at Kynship, to discuss the ups and downs of 4x400's influencer marketing strategy with 31 Bits. “If you are serious about building influencer relationships that work, it’s going to have to be authentic, and it’s going to have to be real.”

Show Notes:

The episode where we discussed the original plan: https://open.spotify.com/episode/1cnFSBEukHdaRP4QtRvP1P?si=bddb82ce727d4710

Cody's Twitter Thread (And Account– DM Him!) https://twitter.com/cody_wittick/status/1420046506841710594?s=21

Kynship's Website: http://www.kynship.co/

Andrew's Twitter Account: http://www.twitter.com/andrewjfaris

If you could change one thing about your business, what would it be? In this episode, Andrew shares the number one thing 4x400 is doing to improve as a team. “The most important thing you can do when things are challenging is to solve the next most important problem next.”

Over $100k in one day?! In this week's podcast, Andrew and special guest Dave Rekuc — VP of New Brands at 4x400 — share the secrets to the highest revenue day in 4x400's history. “The 100% locked-in promise from this show: Guaranteed highest revenue day ever.”

Ready to jump in and get some wins? In this episode, Andrew shares five things you can do right now in your business to generate more revenue. “Last week, I talked to you about losing streaks. So today, let’s go from ‘therapy’ to super practical!”