Ecommerce Playbook: Numbers, Struggles & Growth

By Common Thread CollectiveBusiness

Ecommerce Playbook: Numbers, Struggles & Growth episodes

April 27, 2022 The Mechanics of Executing a Promotion
Ever made it to the end of your promotion and realize you forgot something? In this episode, Andrew zooms into the mechanics of effective product launch and promotion strategies. “I’m going to give you five elements of executing a great promotional moment from start to finish.”
Show notes:
- Overview of the Four-Peaks Theory: https://commonthreadco.com/blogs/coachs-corner/ecommerce-marketing-calendar
- SMS capture page example: https://bambuearth.com/pages/text-offers
- Landing page example: https://bit.ly/3khoynC
48 min
April 20, 2022 Eight Things I’m Doing To Stay Productive
If you’re a naturally productive person, skip this episode. For the rest of us, Andrew shares how he’s managing context switching and productivity. “I know I’m not alone in the challenge of working between multiple things at once.”
26 min
April 13, 2022 Is Pure-Play DTC Done?
The world of DTC as we know it is behind us … or is it? In this episode, Andrew throws it back to the first few episodes of the show with a brief reflection on a broad question. “Is pure-play DTC over?”
16 min
April 06, 2022 Scaling Teams is as Hard as Scaling Revenue
What makes a good manager? In this episode, Andrew follows up on a comment he made in a previous conversation with Common Thread CEO Taylor Holiday about his biggest leadership mistakes. “As your organization grows, think about how you are scaling the team’s ability to function effectively and efficiently.”
26 min
March 30, 2022 Building a Perpetual Facebook Ad Machine
More creative, greater efficiency. In this episode, Andrew explores the best creative strategy to get the most out of Facebook ads. “The basic idea is: How much creative can you put into your Facebook account and manage it as efficiently as possible?”
33 min
March 23, 2022 Where Will Your Business Create Value?
Where do you create value in your business? In this episode, Andrew demonstrates how to answer that question and why it is so important for your business’ success. “Where is the profit going to come from and what is going to make this worth my time? Get as clear as you can on that, and build everything possible in the business towards that.”
21 min
March 16, 2022 Defining Ecommerce Success with Nate Poulin
Why argue on Twitter when you can do it on a podcast instead? In this special episode, Common Thread Collective CEO Taylor Holiday and ecommerce heavy-hitter Nate Poulin (@DigitallyNative on Twitter) take over to settle years of Twitter debates in one podcast. “We both value the identity of being not just a public thinker, but an operator.”
1 hr 17 min
March 09, 2022 The Ideal P&L for Every Business Type
What’s the right financial structure for your business? In this episode, Andrew applies Common Thread Collective’s Four-Quarter Accounting Principle across a range of different kinds of businesses. “One-size-fits-all heuristics are just a way to begin thinking and press into your business.“
Show Notes:
Sign up for the Ecommerce Data Newsletter here: https://content.commonthreadco.com/ecommerce-data-newsletter
More on four-quarter accounting: https://commonthreadco.com/blogs/coachs-corner/unit-economics-for-ecommerce
26 min
March 02, 2022 What’s Next & CEO Reflections
What does a former CEO do after leaving the position? In this episode, Andrew gives some insights and learnings on being a CEO, and shares about the next step in his career (he’s not going far). “That means, for the sake of this show, it’s going to keep going!”
26 min
February 23, 2022 Mistakes Made and Lessons Learned as CEOs
What would your boss say about your mistakes? In this episode, Andrew brings in Common Thread Collective CEO Taylor Holiday to “evaluate” his performance as CEO of 4x400. “It was such a gift to me, to get put into a position that I wasn’t ready for, and then to go and make a bunch of mistakes.”
58 min