Ecommerce Playbook: Numbers, Struggles & Growth

At 4x400 our brands are winning big. And for many brands in the ecommerce space, it’s like Black Friday all over again. This week on the Ecommerce Playbook, Andrew Faris talks about the insanity of the moment we are in right now and has a very simple piece of advice for you: don’t wait, maximize it.

Bonus Episode! Featuring Jake Cohen, Director of Product Marketing at Klaviyo.

For most of our brands, Sunday’s are drastically outperforming any other day of the week for sales revenue. But, before I make any sweeping generalizations about consumer behavior to come up with my answer as to why – it begins with looking at the numbers and the data.

The first step to solving a problem is understanding the problem.

So on today’s episode of the Ecommerce Playbook, I share the strategies our team is using to break down the question, in search of the answer.

This one's for all the data nerds. On today's episode, we're getting a little more tactical – sharing the process we use for customer acquisition and how we improved our Facebook ads by 250%.

Plus, we're even sharing the assets we use to do it –

IG ads:

1. https://www.instagram.com/p/B-p0bXojvY_

2. https://www.instagram.com/p/B-QLGWtjxhf

FB ads:

1. https://www.facebook.com/115977923900/posts/10158450367973901

2. https://www.facebook.com/115977923900/posts/10158450368268901

Landing page: https://bambuearth.com/pages/skin-detox-1

... And, last but not least, a discount code for listening: https://bambuearth.com/discount/EcommercePlaybook20

We went from getting destroyed last week, to flipping the table and having the most profitable week in 4x400 history. On today’s new episode of the Ecommerce Playbook podcast, Andrew Faris is singing a new tune – sharing how his businesses went from getting crushed to crushing it.

We don’t always get it right, and things are not always going well for our business.

Now is one of those times for us…

When we started this podcast, we promised a level of transparency around numbers, struggles, and growth.

So, we’re holding ourselves accountable to sharing the struggles – because the truth is, the Coronavirus is crushing us…

E-commerce playbook podcast coming back at you again in the midst of all things Coronavirus. I'm trying to figure out what the heck the right thing to do is in the midst of all of this, with sorting out all kinds of new workflows, and all it's a real challenge. So, one of the things I want to say right away is that: it is a fact that constraints generate creativity.

I explore more about what that means for us during this unprecedented time in today's episode.

COVID-19 is officially a global pandemic. And we all have questions. Here’s how we’re responding and preparing our DTC brands at 4x400.

Returning to work after 6 weeks of paternity leave, I'm reacquainting myself on what the heck is happening in my business in the aftermath of Black Friday, Cyber Monday.

I’m back giving you the second update in this content series about what is going on with 4x400, the holding company for the brands that we at Common Thread Collective own ourselves.

Last time I talked to you, I told you about how we were in a cash crunch.

We basically had $300k in liabilities against $120k in the bank, plus a $70k payroll — and it was a huge challenge in front of us. That was going into the Black Friday,Cyber Monday weekend.

Now that it's over, the results are in. Here’s a big takeaway for me from Black Friday this year that I saw across the board: our brands, CTCs, and everybody else ...