Resident IDEO storytellers Zena Barakat and Brian Janosch talk about the importance of stories in the world of business and innovation. Learn how to get started weaving stories into your work today with real life examples and tips for using stories in common business scenarios. 

Learn how to create a story brief, explore different mediums, and create multiple versions of your story to gather feedback from others in our 5-week online course Storytelling for Influence: https://ideo.to/Yjfodp

Resident IDEO storytellers Zena Barakat and Brian Janosch talk about the importance of stories in the world of business and innovation. Learn how to get started weaving stories into your work today with real life examples and tips for using stories in common business scenarios. Learn how to create a story brief, explore different mediums, and create multiple versions of your story to gather feedback from others in our 5-week online course Storytelling for Influence: https://ideo.to/Yjfodp

Effective Storytelling at Work: Zena Barakat & Brian Janosch

IDEO’s Creative Confidence Podcast shares candid conversations with creative leaders, changemakers, and innovators navigating today’s most pressing challenges. Through real-world stories and insights, we explore how to lead with creativity, build resilient teams, and drive innovation. Grounded in IDEO’s 40 years of expertise in design thinking and innovation, each episode offers inspiration and practical tools for audacious leaders at every stage of their careers. Hosted by Mina Seetharaman, Head of New Ventures at IDEO, the podcast brings a human-centered lens to the complexities of making more courageous futures.

Discover more at IDEOU.com.

Business

IDEO’s Creative Confidence Podcast shares candid conversations with creative leaders, changemakers, and innovators navigating today’s most pressing challenges. Through real-world stories and insights, we explore how to lead with creativity, build resilient teams, and drive innovation. Grounded in IDEO’s 40 years of expertise in design thinking and innovation, each episode offers inspiration and practical tools for audacious leaders at every stage of their careers. Hosted by Mina Seetharaman, Head of New Ventures at IDEO, the podcast brings a human-centered lens to the complexities of making more courageous futures. Discover more at IDEOU.com.

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Effective Storytelling at Work: Zena Barakat & Brian Janosch

Effective Storytelling at Work: Zena Barakat & Brian Janosch

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