Eleanor “Elle” Baillieu is a force, seamlessly blending her expertise behind and in front of the lens to influence diverse networks for over 15 years.

Her career spans photography, content creation, presenting, and marketing consultancy, with her work appearing across ESPN, Sky News, Ch10, ABC, Ch7, The Project, the Today Show, and CarExpert. Elle has produced content for and collaborated with global brands such as Toyota, Nissan, Aston Martin x Glenfiddich, Airwallex, Canadian Club, Sukin, and Guide Dogs Australia, delivering campaigns that cut through across social, digital, and broadcast platforms.

As co-host of Paddock 43, Elle brings her passion for motorsport to life, while also contributing written reviews and features to CarExpert and Torque Café. She has fronted campaigns and event coverage for brands from Jeep to Porsche and regularly creates original lifestyle and automotive content that connects with audiences worldwide.

Elle is also the founder of Principal The Label, a fashion brand inspired by Formula 1 culture, and works with businesses across industries as a marketing consultant, developing brand strategies, content ecosystems, and growth campaigns that drive real results.

@ellebaillieu

Paddock 43 Podcast

Principal The Label

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Intro by Will Sparks.

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