Annual planning puts gym owners in control of their businesses. Elite gym owners take it further, crafting plans that give them the freedom to choose where they spend their time—whether inside or outside the gym.

In this episode of “Run a Profitable Gym,” Joleen Bingham, leader of Two-Brain’s Tinker program, reveals how top gym owners use annual and three-year plans to achieve massive growth, financial freedom and personal fulfillment.

Joleen shares stories of gym owners who grew by 30 percent in just a year, helped staff earn six-figure salaries and used strategic planning to create sustainable growth.

She also lays out the four focuses of the Tinker program—lifestyle, leadership, wealth and scaling—and explains how mentorship ensures gym owners stay on track while leveling up in each area.

No matter where you are in your entrepreneurial journey, this episode will help you start thinking about how to set and reach long-term goals.

To get “The Essential 12-Month Gym-Building Plan for 2025,” join Gym Owners United using the link below. 

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01:18 - Tinkers with annual plans

03:13 - Beginner vs. expert annual plans

10:28 - Essential elements for annual plans

18:21 - Accomplish more with your staff members

25:50 - Annual plan summary for gym owners