Just the Good Stuff

Elly Truesdell - The Whole Foods Forager to Venture Capital Managing Partner


Listen Later

#91: In this episode of Just The Good Stuff we're joined by Elly Truesdell, Founder and Managing Partner of New Fare Partners. While walking down the aisles of Whole Foods or your local grocery store Elly most likely had a hand in getting the product on the shelf or supporting the brand as an investor. 

Her fund New Fare Partners is a venture capital fund centered on the modern eater and evolving American palate. As Global Director of Local Brands & Product Innovation at Whole Foods Market for nearly a decade, Elly played a pivotal role in driving the growth of the natural and organic food industry, propelling some of today’s most iconic consumer brands.

Elly is also the co-founder of Made by Nacho, a premium pet food brand with chef Bobby Flay. She was a Partner at venture fund Almanac, before founding New Fare. Elly holds a B.A in Media Studies from the University of Virginia, and sits on the Boards of Made by Nacho, Foxtrot, Tacombi & Wellness in the Schools.

 

Here are some of the topics discussed in today's episode:

  • Where Elly's passion for food came from
  • Landing a job at Whole Foods and becoming apart of the Local Forager team
  • How her previous experience has set her up for what she is doing today
  • Launching her venture fund New Fare Partners
  • Her investment approach and thesis in the food and beverage space
  • Joining forces with Bobby Flay to launch Made by Nacho
  • Advice for listeners who are thinking about starting a new food or beverage brand 
  • +SO much more!

     

    This episode is sponsored by LMNT!!! Low key freaking out that LMNT is a SPONSOR! I have been using their killer electrolyte hydration packets for forever and they're a dream partner of mine. I swear by them and they have no sugar, no artificial anything and they have the most delicious flavors. You can get a FREE SAMPLE PACK with *this link* no code needed! http://DrinkLMNT.com/Rachel

     

    Subscribe to my liquid collagen and get $10 off PLUS more $$ when you subscribe (truly life-changing!!).

     

    For more from me, I'm over on IG @rachLmansfield, tiktok @rachLmansfield and rachLmansfield.com. Sign up for my newsletter to get recipes & more straight to your inbox!

    ...more
    View all episodesView all episodes
    Download on the App Store

    Just the Good StuffBy Rachel Mansfield

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    829 ratings


    More shows like Just the Good Stuff

    View all
    Fertility Friday | Fertility Awareness Mastery for Women's Health Professionals by Lisa Hendrickson-Jack, FAE, HRHP

    Fertility Friday | Fertility Awareness Mastery for Women's Health Professionals

    796 Listeners

    Well-Fed Women by Noelle Tarr

    Well-Fed Women

    1,371 Listeners

    On Health for Women by Aviva Romm

    On Health for Women

    1,362 Listeners

    The Skinny Confidential Him & Her Show by Lauryn Bosstick & Michael Bosstick / Dear Media

    The Skinny Confidential Him & Her Show

    14,917 Listeners

    Less Stressed Life: Helping You Heal Yourself by Christa Biegler

    Less Stressed Life: Helping You Heal Yourself

    235 Listeners

    Well with Arielle Lorre by Dear Media, Arielle Lorre

    Well with Arielle Lorre

    4,041 Listeners

    Be Well by Kelly Leveque by Kelly Leveque

    Be Well by Kelly Leveque

    1,411 Listeners

    Down to Birth by Cynthia Overgard & Trisha Ludwig

    Down to Birth

    523 Listeners

    Realfoodology by Courtney Swan

    Realfoodology

    1,515 Listeners

    Just Ingredients by Just Ingredients

    Just Ingredients

    2,207 Listeners

    The Dr. Shannon Show by Dr. Shannon Ritchey, PT, DPT

    The Dr. Shannon Show

    1,084 Listeners

    Pursuit of Wellness by Mari Llewellyn & Pursuit Network

    Pursuit of Wellness

    2,741 Listeners

    The Well Nourished Mama by Brooke Harmer

    The Well Nourished Mama

    36 Listeners

    Wellness Her Way with Gracie Norton by Dear Media

    Wellness Her Way with Gracie Norton

    593 Listeners

    The Dr. Brighten Show by Dr. Jolene Brighten

    The Dr. Brighten Show

    55 Listeners