If you've been hearing about new email authentication requirements and wondering what they mean for your business, this episode is your easy, no-fluff breakdown. Liz Wilcox — the Fresh Princess of Email Marketing — walks you through SPF, DKIM, and DMARC in plain English, using her signature analogies and humor to make sense of the tech. By the end, you'll understand exactly what these updates mean, why they matter, and how to make sure your emails actually land in inboxes (not disappear into the void).

Episode Highlights

• Why Google and Yahoo's 2024 email rules are changing how we send emails.

• What SPF, DKIM, and DMARC actually mean — explained in normal human terms.

• Liz's clever analogies: SPF as "email sunscreen," DKIM as "sealing the envelope," and DMARC as "your inbox bouncer."

• How these steps verify that you're a legitimate sender (and not spam).

• Why even small senders need authentication in place.

• Who to hire or learn from if you need help getting this done.

• What to expect as these email policies evolve through 2025.

Key Takeaways

• You need authentication: SPF, DKIM, and DMARC verify that you're a legitimate sender so your emails actually deliver.

• Everyone's affected: These rules apply to all bulk senders — not just big companies.

• Think of it like a driver's license: You need to "show ID" before inboxes will trust you.

• Don't panic — just act: You can DIY with help from experts or hire someone to set it up for you.

• Email is too valuable to ignore: Getting this right now means fewer deliverability issues later.

Links and Resources

Need help understanding the new email requirements? Sign up for this quick and thorough class by the only deliverability pro I trust [affiliate link]

Blog post on DKIM, SPF, and DMARC

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

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