July 02, 2025

Email Marketing Turned 6-Figure Membership: Leveraging a Low-Ticket Offer to Attract Customers and Build Community With Liz Wilcox (MU Classic)

56 minutes

#481 Think you can't turn a low-ticket offer into a six-figure business? Think again! In this episode, host Brien Gearin sits down with email marketing expert Liz Wilcox, who runs a $500k-per-year business through her $9-per-month email marketing membership. Liz shares her journey from travel blogger to successful membership creator, explaining how she used her expertise to craft valuable templates that help businesses leverage email marketing. They discuss the simplicity of offering low-ticket memberships, the importance of community, and tips for anyone looking to start and grow a membership business. Tune in to learn about pricing with purpose and why building a sustainable business doesn’t have to be complicated!

(Original Air Date - 9/16/24)

What we discuss with Liz:

+ Turning a $9 membership into $500k per year

+ Pricing with purpose for accessibility

+ Letting customers create the community

+ Simplifying email marketing with templates

+ Growing an email list with consistency

+ Reducing churn with value and community

+ Evolving from Google Drive to a full LMS

+ Pre-selling to validate demand

Resources mentioned:

⁠WordPress⁠

⁠LifterLMS⁠

Thank you, Liz!

Watch the ⁠video podcast⁠ of this episode!

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