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Email Myths, Metrics and Moves with Jay Schwedelson
In this Power Producers Podcast episode, David Carothers dives
into the world of email marketing with Jay Schwedelson, founder of
SubjectLine. The discussion focuses on
how to refine your email marketing strategy, specifically the art of creating
subject lines that boost open rates and increase engagement.
David and Jay explore practical tips and insights on how to
optimize your email outreach, avoid common mistakes, and ultimately build a
more effective email marketing campaign.
Key Highlights:
Email Marketing Missteps: Common Pitfalls
David and Jay kick
things off by discussing why many businesses struggle with email marketing,
especially when it comes to automated cold outreach. Jay emphasizes the
importance of shifting the mindset from "selling" to "providing
value" in email marketing.
The Power of the Subject Line
Jay shares insights on the often-overlooked power of subject lines. He explains
that small tweaks, like starting with a number, capitalizing words, or using
brackets, can significantly increase open rates. He also debunks myths about
spam trigger words and emphasizes the importance of clarity and relevance.
Personalization Beyond the Name
David and Jay discuss
the value of using personalization in subject lines. Jay explains that the real
magic happens when you personalize based on industry, job function, or company
name, making the recipient feel like the email is specifically for them.
The Art of Email Content
The conversation shifts to the structure and content of email bodies. Jay
suggests keeping emails concise, with no more than 75 words for new prospects
and up to 150 words for existing customers. He also shares best practices for
using bullet points, white space, and strong calls to action.
Maximizing Click-Through Rates with Smart CTAs
Jay explains the
importance of writing calls to action in first person. He emphasizes how this
simple change can increase click-through rates by over 28%, and he gives
practical examples of effective CTA phrasing.
FOMO and Timing in Email Campaigns
David and Jay talk about the role of urgency in email marketing. Jay advises using FOMO
(fear of missing out) to drive action, like mentioning limited spots for events
or expiring offers in the subject line and PS.
Connect with:
Visit Websites:
View all episodes
By David Carothers
4.9
116116 ratings
In this Power Producers Podcast episode, David Carothers dives
into the world of email marketing with Jay Schwedelson, founder of
SubjectLine. The discussion focuses on
how to refine your email marketing strategy, specifically the art of creating
subject lines that boost open rates and increase engagement.
David and Jay explore practical tips and insights on how to
optimize your email outreach, avoid common mistakes, and ultimately build a
more effective email marketing campaign.
Key Highlights:
Email Marketing Missteps: Common Pitfalls
David and Jay kick
things off by discussing why many businesses struggle with email marketing,
especially when it comes to automated cold outreach. Jay emphasizes the
importance of shifting the mindset from "selling" to "providing
value" in email marketing.
The Power of the Subject Line
Jay shares insights on the often-overlooked power of subject lines. He explains
that small tweaks, like starting with a number, capitalizing words, or using
brackets, can significantly increase open rates. He also debunks myths about
spam trigger words and emphasizes the importance of clarity and relevance.
Personalization Beyond the Name
David and Jay discuss
the value of using personalization in subject lines. Jay explains that the real
magic happens when you personalize based on industry, job function, or company
name, making the recipient feel like the email is specifically for them.
The Art of Email Content
The conversation shifts to the structure and content of email bodies. Jay
suggests keeping emails concise, with no more than 75 words for new prospects
and up to 150 words for existing customers. He also shares best practices for
using bullet points, white space, and strong calls to action.
Maximizing Click-Through Rates with Smart CTAs
Jay explains the
importance of writing calls to action in first person. He emphasizes how this
simple change can increase click-through rates by over 28%, and he gives
practical examples of effective CTA phrasing.
FOMO and Timing in Email Campaigns
David and Jay talk about the role of urgency in email marketing. Jay advises using FOMO
(fear of missing out) to drive action, like mentioning limited spots for events
or expiring offers in the subject line and PS.
Connect with:
Visit Websites:
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