Good Content with Shannon McKinstrie

Embrace the Content Creator Mindset


Listen Later

Sometimes it’s the most simple yet powerful tweaks that can take your content from just okay to truly engaging, and in a recent Reels Lab coaching call, we did just that. You may not realize just how much of a difference one or two small changes can make, whether it’s adding a descriptive word or slightly tweaking your messaging, to make your content feel more relatable. I’m sharing examples from various industries like travel, real estate, and home decor, and showing you exactly how these creators have crafted content that instantly captures your attention and builds a sense of belonging. We’ll talk about the importance of personal branding, yes, even if you’re a business, and why treating your business account like a personal account is key to building real community online.

In this episode we’ll be covering:

  • How small tweaks in your reels text or hooks can boost engagement and relatability.
  • Creating content based on feelings, like nostalgia, helpfulness, or a sense of belonging.
  • Using hyper specific, identifying words and personal brand storytelling in your content.
  • Treat your business account like a personal account for genuine connection and community.
  • Using Instagram stories and behind the scenes content to build stronger relationships.


Links to reels in this episode:

  • Reel: THE Wine Stopper on Amazon
  • Reel: No Passport Needed
  • Reel: Probably Needed a Hug…
  • Reel: DIY’s that make your home look more expensive


Other episodes you might have missed:

  • Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
  • Episode 027: Let Your True Personality Shine
  • Episode 040: Build More Connections with Everyday Moments
  • Episode 049: Relatable Humor That Says “They Get Me!”
  • Episode 054: Is There Enough “You” In Your Content?



Send a message!


Sign up for Reels Lab

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

...more
View all episodesView all episodes
Download on the App Store

Good Content with Shannon McKinstrieBy Shannon McKinstrie

  • 5
  • 5
  • 5
  • 5
  • 5

5

112 ratings


More shows like Good Content with Shannon McKinstrie

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,450 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,579 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,618 Listeners

The Mind Your Business Podcast by James Wedmore

The Mind Your Business Podcast

1,632 Listeners

Earn Your Happy by Lori Harder | YAP Media

Earn Your Happy

2,815 Listeners

Simple Pin Podcast: Simple ways to boost your business using Pinterest by Kate Ahl

Simple Pin Podcast: Simple ways to boost your business using Pinterest

451 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,054 Listeners

She Means Business Show by Carrie Green

She Means Business Show

303 Listeners

The Influencer Podcast by Julie Solomon

The Influencer Podcast

1,441 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

82 Listeners

The Product Boss Podcast by Jacqueline Snyder

The Product Boss Podcast

874 Listeners

School of Sales by The Salesgirls by Macy McNeely & Kathryn Shubert

School of Sales by The Salesgirls

277 Listeners

the bossbabe podcast by Natalie Ellis

the bossbabe podcast

1,781 Listeners

Powerhouse Women by Lindsey Schwartz

Powerhouse Women

841 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,578 Listeners