Sometimes it’s the most simple yet powerful tweaks that can take your content from just okay to truly engaging, and in a recent Reels Lab coaching call, we did just that. You may not realize just how much of a difference one or two small changes can make, whether it’s adding a descriptive word or slightly tweaking your messaging, to make your content feel more relatable. I’m sharing examples from various industries like travel, real estate, and home decor, and showing you exactly how these creators have crafted content that instantly captures your attention and builds a sense of belonging. We’ll talk about the importance of personal branding, yes, even if you’re a business, and why treating your business account like a personal account is key to building real community online.

In this episode we’ll be covering:

• How small tweaks in your reels text or hooks can boost engagement and relatability.
• Creating content based on feelings, like nostalgia, helpfulness, or a sense of belonging.
• Using hyper specific, identifying words and personal brand storytelling in your content.
• Treat your business account like a personal account for genuine connection and community.
• Using Instagram stories and behind the scenes content to build stronger relationships.

Links to reels in this episode:

• Reel: THE Wine Stopper on Amazon
• Reel: No Passport Needed
• Reel: Probably Needed a Hug…
• Reel: DIY’s that make your home look more expensive

Other episodes you might have missed:

• Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
• Episode 027: Let Your True Personality Shine
• Episode 040: Build More Connections with Everyday Moments
• Episode 049: Relatable Humor That Says “They Get Me!”
• Episode 054: Is There Enough “You” In Your Content?

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