#498 Are you unknowingly undercharging for your services? In this episode hosted by Kirsten Tyrrel, we address the crucial topic of pricing and the mindset needed to succeed in business with our guest, Robin Waite. Robin shares his journey from running a successful marketing agency to becoming "The Fearless Business Coach." He reveals why charging based on an hourly rate can be detrimental and how productizing your service can lead to greater profitability and value for your clients. We also discuss practical strategies for overcoming fear in business, how intentionality can be the key to progress, and why confidence in pricing your services starts with understanding and communicating your value. Robin sets up an inspiring challenge, urging business owners to step up their pricing and recognize their worth. Don’t miss this conversation that'll help you break through limiting beliefs and build a sustainable and profitable business!

(Original Air Date - 10/23/24)

What we discuss with Robin:

+ Overcoming Fear: Robin Waite’s journey to becoming "The Fearless Business Coach"

+ Dangers of Hourly Rates: Why charging hourly can limit profitability

+ Productizing Services: Three steps to package and price services effectively

+ Key to Success: Importance of intentionality in achieving business goals

+ Articulating Value: Focusing on client outcomes over technical details

+ Pricing Confidence: Strategies to overcome discomfort with higher pricing

+ Fear of Success: Navigating growth and staying aligned with goals

+ Perceived Value Guarantee: Building trust without overpromising results

+ Goal-Focused Pricing: Reverse-engineering goals to set pricing

+ Action Over Manifestation: Taking concrete steps to reach your goals

Thank you, Robin!

Check out Robin's website at ⁠RobinWaite.com⁠.

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