Welcome back to After the Show where we’re diving into the impact of adding more fun in your business. In our latest episode, I had a great conversation with Aimee Pelletier and Carly Stipe from Darn Knit Anyway, a store that’s redefining community connection and fun in retail.

Aimee and Carly have really brought a playful energy to their store, and you can see the results everywhere. From Instagram reels that are getting millions of views to building real connections with customers right there in the store, Darn Knit Anyway is proof that having fun can make a real difference.

So, join me as I dig into what it means to inject fun into your business. This episode is a reminder that while running a business can be hard at times, embracing laughter, creativity, and community can lead to success!

[01:55] Why Crystal's big takeaway from Darn Knit Anyway was community connection

[02:41] How running a business can be very heavy sometimes

[03:20] How Darn Knit Anyway is getting a million views on some of their Instagram reels

[05:09] 3 key questions to ask yourself about having fun in your business

[08:51] An exclusive sneak peek into the upcoming Rooted in Retail episode that was filmed live at EVOLVE

Get all of the resources on our website at: https://www.crystalmediaco.com/episodes/embracing-fun-to-build-community-in-retail-after-the-show/

Join the Rooted in Retail Facebook Group to continue the conversation

Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31.

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch!