We all say we want success, but are we really willing to endure the discomfort required to achieve it? In this episode, host Savannah Jordan is tackling a mindset that holds so many entrepreneurs back: the fear of failure and the unwillingness to "embrace the suck." Drawing from personal stories—like struggling through heavy lifts in the gym and grinding through months of low-view TikToks—we'll explore why the process is just as important as the result. You'll learn why avoiding discomfort keeps you stuck, how fear of criticism and risk can cripple your growth, and why chasing comfort is the enemy of reaching your highest potential. If you're ready to reframe your mindset and take actionable steps to build the business you've always dreamed of, this episode is for you. -- If you have marketing/sales questions - message us on IG, or if you want to see the difference the right marketing/sales strategy can have in your business - go to our application form and fill it out so we can chat!