From the Shaker Green Room at RecFest USA, Darnell Hill, Vice President of Talent Acquisition at AAA Mountain West Group, joins The Chad & Cheese to discuss the company's transformation and his insights into the HR landscape.

He shares how AAA is redefining its brand beyond its traditional association with roadside assistance, venturing into areas like AAA Smart Home and auto repair partnerships, while also reflecting on past initiatives. The conversation explores unexpected trends in 2024.

Looking ahead to 2025, Hill underscores AI’s potential to enhance hiring quality, going beyond just improving the candidate experience. He also discusses employee retention and development strategies, advocating for micro-learning and prioritizing candidates with growth potential over those with strictly relevant experience.